September 18, 2014 12:59 AM ET

Internet Software and Services

Company Overview of DataLogix Holdings, Inc.

Company Overview

DataLogix Holdings, Inc. develops and delivers purchase-based audiences models targeting to drive online and offline sales. It offers syndicated and custom based audience segmentation; modeling and append solutions for acquisition and retention needs; and online segments to the mobile advertising arena. The company also provides DLX Platform that provides targeting through various media sources, including publishers, portals, exchanges, advertising networks, DSPs, DMPs, and agency trading desks; and measurement and insights to digital advertising measurement. It serves various consumer segments, including retail, CPG, automotive, telecom, travel, financial services, and loyalty. DataLogix Ho...

10075 Westmoor Drive

Suite 200

Westminster, CO 80021

United States

Founded in 2002

Phone:

303-327-1600

Fax:

303-327-1650

Key Executives for DataLogix Holdings, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Age: 51
Chief Operations Officer
Senior Vice President and General Manager of DLX Digital Services
Chief Analytics Officer
Compensation as of Fiscal Year 2014.

DataLogix Holdings, Inc. Key Developments

DataLogix Reportedly Mulls $75 Million IPO

DataLogix Holdings, Inc. is mulling an IPO, according to reports from the WSJ. DataLogix is working with Goldman Sachs, Deutsche Bank and Barclays on a potential 2014 offering. DataLogix could raise approximately $75 million in the IPO, according to the report.

Salesforce ExactTarget Marketing Cloud Partners with Datalogix to Strengthen Advertising Effectiveness, Measurement

The ExactTarget Marketing Cloud from salesforce.com announced a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns. The partnership will make it possible to leverage Datalogix's $1 trillion in offline consumer spending data within the ExactTarget Marketing Cloud's Social.com and Active Audiences advertising solutions, providing marketers the power of additional customer insight to improve the performance of social advertising campaigns. The partnership will expand the ExactTarget Marketing Cloud's existing ability to drive highly relevant and targeted advertising campaigns, based on CRM and digital marketing data from customer engagement across email, mobile, social and the Web.

DataLogix Holdings, Inc. Presents at 16th Annual Needham Growth Conference, Jan-15-2014 01:50 PM

DataLogix Holdings, Inc. Presents at 16th Annual Needham Growth Conference, Jan-15-2014 01:50 PM. Venue: Palace Hotel in Midtown Manhattan, 455 Madison Avenue, New York, NY 10022, United States.

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