July 11, 2014 10:53 PM ET

Internet Software and Services

Company Overview of Visible Measures Corporation

Company Overview

Visible Measures Corporation operates as an independent third-party media measurement company for online video advertisers and publishers. Its analytics and advertising platform measures pre, mid, post-rolls, or video banners on video destination sites or advertisement networks; video performance at brand sites and campaign microsites; and performance on earned media at video-sharing destinations. The company also offers online video campaign measurement services, such as measurement of paid, owned, and earned media assets; optimization and competitive benchmarking; online dashboard to monitor campaign performance; competitive benchmarks; social media distribution; custom research; insights ...

143 South Street

5th Floor

Boston, MA 02111

United States

Founded in 2005





Key Executives for Visible Measures Corporation

Chief Financial Officer
Age: 51
Senior Vice President of Operations
Chief Software Architect
Chief Analytics Officer
Compensation as of Fiscal Year 2014.

Visible Measures Corporation Key Developments

Visible Measures Announces Addition of Chris Woods as Chief Revenue Officer

Visible Measures announced the addition of Chris Woods as the company's chief revenue officer (CRO). With more than 15 years of experience in sales and business development, Woods' expertise will help drive the company into its next phase of growth. In his role at Visible Measures, Woods will oversee the sales teams following the company's recent launch of FabricSM, the first demand-side platform (DSP) for brand engagement. Previously, Woods launched the CEO consulting firm, Boston Bridge Partners, LLC, where he served as Founder and President.

Visible Measures Names Jeff Wakely Chief Financial Officer

Visible Measures announced the addition of Jeff Wakely as the company's chief financial officer (CFO). Wakely has more than 25 years of experience working with both public and private high-growth technology companies. At Visible Measures, he will use that knowledge to drive agile financial and business processes that position the company for its next phase of growth. Wakely recently served as CFO of GlassHouse Technologies, a global provider of independent data center consulting and managed services, a role in which he was responsible for the company's global finance and administrative functions.

Visible Measures Launches Fabric(SM)

Visible Measures announced the release of Fabric(SM), the market's demand-side platform (DSP) designed specifically for brand marketers to buy consumer engagement. This offering puts brands, agencies, trading desks, and publishers in control of their campaigns, allowing them to plan, manage, and optimize for brand engagement through a programmatic self-service interface. Fabric creates engagement by connecting Visible Measures' big data, campaign benchmarks, and third-party supply partners with its own proprietary inventory, earned media projection technology, and unique ad experiences. Unlike traditional DSPs, Fabric's offering is to focus on native experiences and other consumer opt-in media such as skippable in-stream ads, where buyers are only charged when consumers engage with at least 30 seconds of their video advertising.

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