December 17, 2014 8:30 PM ET

Internet Software and Services

Company Overview of Visible Measures Corporation

Company Overview

Visible Measures Corporation, a measurement and analytics company, provides video content marketing solutions in the United States and internationally. It develops Fabric, a demand-side platform for brand marketers to buy consumer engagement through videos, which lets brands, agencies, trading desks, and publishers to plan, manage, and optimize for brand engagement through a programmatic self-service interface. The company was founded in 2005 and is based in Boston, Massachusetts. It has locations in New York, Chicago, Detroit, San Francisco, and London.

143 South Street

5th Floor

Boston, MA 02111

United States

Founded in 2005

Phone:

617-482-0222

Fax:

617-830-0011

Key Executives for Visible Measures Corporation

Founder
Chief Financial Officer
Age: 51
Senior Vice President of Operations
Chief Software Architect
Chief Analytics Officer
Compensation as of Fiscal Year 2014.

Visible Measures Corporation Key Developments

Visible Measures Announces Enhancements to its Fabric(SM) Platform

Visible Measures announced partnerships and enhancements to its Fabric(SM) platform. By integrating with native advertising platforms, including TripleLift, DistroScale, and AdsNative, Fabric expands from video media to encompass real-time buying and optimization of all native media, across devices and on thousands of premium publishers. With these partnerships and enhancements, Visible Measures’ Fabric becomes the demand-side platform to unite real-time bidding for native and video media. Unlike traditional DSPs that focus on the buying of interruptive display and pre-roll media, Fabric was built from the ground up to let marketers purchase more effective consumer engagement through native advertiser content. The new Fabric platform provides value for native supply platforms in delivering a host of advertisers eager for smart native solutions. Visible Measures partnered with TripleLift, DistroScale and AdsNative, among others, in order to quickly address advertiser needs when it comes to driving engagement for branded content, and with the belief that Native DSPs, like Fabric, are the next big evolution of programmatic marketing. The new Fabric Native DSP can be accessed through both a self-service and managed-service, although Visible Measures foresees that most of its agency partners will continue to access Fabric through a managed service. Several deals with direct clients and their internal trading teams are in the works, including self-service access by VivaKi’s Audience On Demand™ team.

Mindshare North America Selects Visible Measures as a Key Action Partner for THE LOOP

Visible Measures announced that it has been selected by Mindshare North America as an Action Partner for THE LOOP, the agency's Adaptive Marketing system. Visible Measures was selected to be one of 25 inaugural members of the Action Partner Program. Action Partners drive the real-time messaging, curation and distribution for THE LOOP, allowing Mindshare and its clients to recognize the products and services that will deliver the best results for brands' paid media. Partners in the program were chosen based on three criteria: adaptability, best-in-class offerings, and the belief that putting data at the center of marketing drives success.

Visible Measures Announces Addition of Chris Woods as Chief Revenue Officer

Visible Measures announced the addition of Chris Woods as the company's chief revenue officer (CRO). With more than 15 years of experience in sales and business development, Woods' expertise will help drive the company into its next phase of growth. In his role at Visible Measures, Woods will oversee the sales teams following the company's recent launch of FabricSM, the first demand-side platform (DSP) for brand engagement. Previously, Woods launched the CEO consulting firm, Boston Bridge Partners, LLC, where he served as Founder and President.

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