Company Overview

Pinnacle Systems, Inc. supplies digital video products to capture, edit, store, view, and play video. It operates through two divisions, Broadcast and Professional, and Business and Consumer. Broadcast and Professional division provides products that are designed to meet the video production and distribution needs of live and recorded television broadcasting. This division also develops and manufactures computer-based nonlinear editing systems for post-production facilities, broadcasters, and independent producers working on advertising commercials, broadcast program promotions, documentaries, and feature films. Further, this division offers proprietary hardware and software for professional...

Pinnacle Systems, Inc. supplies digital video products to capture, edit, store, view, and play video. It operates through two divisions, Broadcast and Professional, and Business and Consumer. Broadcast and Professional division provides products that are designed to meet the video production and distribution needs of live and recorded television broadcasting. This division also develops and manufactures computer-based nonlinear editing systems for post-production facilities, broadcasters, and independent producers working on advertising commercials, broadcast program promotions, documentaries, and feature films. Further, this division offers proprietary hardware and software for professional and collegiate sports teams in baseball, football, basketball, and hockey segments. Business and Consumer division develops and markets products, which enables users to create, edit, view, and distribute media content, including video, photographs, and audio, using a personal computer and camcorder for consumer and business markets. The company’s customers include video production and broadcast facilities, including television and cable networks, satellite networks, local broadcasters, and program creators; professional customers, comprising corporations seeking to develop internal video post-production capabilities, sports teams, small production houses, serving cable and commercial video markets, and professional videographers; and individual customers that include consumer and prosumer users who edit video and audio and create professional looking home movies, corporate presentations, and other special events and productions using a standard personal computer and camcorder. The company maintains sales organizations in the United States, Europe, Asia, and Latin America. Pinnacle Systems, Inc. was founded in 1986 and is headquartered in Mountain View, California. As of August 9, 2005, Pinnacle Systems Inc. operates as a subsidiary of Avid Technology Inc.

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