December 25, 2014 10:21 PM ET

Media

Company Overview of Exponential Interactive Inc.

Company Overview

Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally. It offers e-X Advertising Intelligence Platform that combines digital media footprints with proprietary audience data and technology to deliver advertising intelligence that enables informed marketing decisions. The company also provides marketing services, including audience discovery and modeling; and audience engagement solutions to deliver high-engagement campaigns across display, video, and mobile media. Exponential Interactive Inc. was founded in 1998 and is headquartered in Emeryville, California.

2200 Powell Street

Suite 600

Emeryville, CA 94608

United States

Founded in 1998

671 Employees

Phone:

510-250-5500

Fax:

510-250-5700

Key Executives for Exponential Interactive Inc.

Founder
Age: 49
Chief Operating Officer
Age: 66
President of Techbargains.Com
Vice President and General Manager - Performance Marketing of Lead Genuity and Full Tango
Vice President of Sales of Echotopic(Tm) and Vice President of Business Development of Echotopic(Tm)
Compensation as of Fiscal Year 2014.

Exponential Interactive Inc. Key Developments

Exponential and XE.com Announce Two-Year Exclusive Partnership for Mobile Web, In-App Monetization

Exponential Interactive announced an expansion of their exclusive partnership with XE.com, enabling XE to monetize their in-app and mobile web inventory globally. Exponential's SDK (software development kit), offered through its mobile engagement division, Appsnack, has been implemented into XE Currency's iOS and Android properties. Since the September launch, XE Currency continued to illustrate unprecedented global success. Major traction was centered in the United Kingdom, Singapore, Australia, United States and Canada -- which saw 6.5 million, 4.4 million, 4.3 million, 3.3 million and 2 million unique visits respectively -- equating to over 25 million total visits. Using Exponential's platform, publishers gain transparency into how audiences are accessing their properties -- whether in-app or mobile web -- providing valuable insight to help manage and optimize traffic effectively during advertising campaigns. Prior to this two-year agreement, Exponential and XE.com have had a five-year exclusive partnership to optimize online display campaigns, which, by 2013, resulted in a 256% increase in revenue.

Exponential Interactive Inc. Appoints Tyler Greer as Head of Strategy, APAC

Exponential Interactive, has promoted its ANZ director of sales, AdoTube, Tyler Greer, to the position of head of strategy, APAC. In this new role, Greer will be responsible for helping to lead the company's sales strategy across the region and will implement a number of initiatives designed to better align integrated solutions across all of Exponential's engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion. He will also continue to lead AdoTube, Exponential's global in-stream video advertising solution in ANZ, while overseeing the strategies for all display, video and mobile offers across APAC.

Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM

Exponential Interactive Inc. Presents at 4th Annual Digital Marketing for Financial Services Summit, Jun-10-2014 02:00 PM. Venue: Hilton Toronto Hotel, 145 Richmond Street West, Toronto, ON M5H 2L2, Canada. Speakers: Carolyn Cramer, Managing Director of Canada.

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