April 18, 2014 5:09 PM ET


Company Overview of Exponential Interactive Inc.

Company Overview

Exponential Interactive Inc. provides advertising intelligence and digital media solutions to brand advertisers in the United States and internationally. It offers e-X Advertising Intelligence Platform that combines digital media footprints with proprietary audience data and technology to deliver advertising intelligence that enables informed marketing decisions. The company also provides marketing services, including audience discovery and modeling; and audience engagement solutions to deliver high-engagement campaigns across display, video, and mobile media. Exponential Interactive Inc. was founded in 1998 and is headquartered in Emeryville, California.

2200 Powell Street

Suite 600

Emeryville, CA 94608

United States

Founded in 1998

671 Employees





Key Executives for Exponential Interactive Inc.

Age: 48
Chief Financial Officer
Age: 47
Chief Operating Officer
Age: 65
President of Techbargains.Com
Vice President and General Manager - Performance Marketing of Lead Genuity and Full Tango
Compensation as of Fiscal Year 2013.

Exponential Interactive Inc. Key Developments

Exponential Interactive Appoints Doug Conely as Chief Strategy Officer

Exponential Interactive has promoted VP of product strategy and operations, Doug Conely, to the position of chief strategy officer. In his new role, Conely will be responsible for helping to shape the company's go-to-market strategy as the owner of product strategy and operations. He continues as a member of Exponential's executive management team alongside CEO and founder Dilip DaSilva, CFO John Rettig, CRO John McKoy, CMO Philip Buxton and Steve Jones, chief strategy and operations officer at Adotube. Prior to Exponential, Conely worked as a strategy consultant and investment banker before joining Yahoo's European Strategy and mergers and acquisitions team. During his four years at Yahoo, he became increasingly involved in its display advertising strategy and led the integration of behavioral ad network Bluelithium in Europe. He then moved into ad product strategy where he was responsible for behavioral targeting and building Yahoo's data partnership with Nectar.

Exponential Interactive Announces Executive Appointments

Exponential Interactive announced that it has appointed six regional vice presidents of sales throughout the United States as a result of the continued nationwide demand for its offerings and services across display, video and mobile. The new executives will report to Exponential's chief revenue officer, John McKoy. The six sales vice presidents will be responsible for retaining and growing revenue across Exponential's audience engagement divisions -- AdoTube, Appsnack, Firefly Video and Tribal Fusion -- in their respective regions. Vice President of Sales, Northwest for Exponential, will be held by former Account Director for AOL Advertising - Huffington Post Media Group, Taylor Murphy. Murphy joins Exponential with over 15 years of experience covering West Coast clients and their respective agency partners. Vice President of Sales, Southwest for Exponential, will be held by former Director of Sales, Southwest Danielle Cravatt. Cravatt brings over 12 years of media experience to the role, with a consistent track record of exceeding sales goals, increasing market share, and building strong performing sales teams. Prior to Exponential, she shepherded sales teams and advertiser success at Tribal Fusion and Specific Media. Vice President of Sales, Central, Exponential will be held by Jason Wolf, who holds more than 15 years of digital media experience. Wolf brings a wealth of knowledge covering sales and all areas of digital advertising. Prior to Exponential, Wolf held roles leading the sales and business development teams at BizRate, Shopzilla and Like.com. For the Eastern Region, Exponential appointed former Directors Chris Litchfield and Evan Kramer. Litchfield holds 12 years of experience and originally joined Exponential's Tribal Fusion division in 2009. Prior to Exponential, Kramer held sales roles at Nielsen, Traffic Marketplace and Lucid Media. Vice President of Sales, Southeast for Exponential, will be held by Randy Rains, who holds over 15 years of experience in the online space. After a 12-year career at America Online, where he was a President's Club recipient and an American Business/Stevie Award-winning Sales Director, Rains joined Exponential in 2010, fueling sales growth in the South Region.

Exponential Interactive Appoints John Mckoy as Chief Revenue Officer

Exponential Interactive appointed John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential's revenue producing, external facing teams in the US and globally. As CRO, McKoy will be responsible for retaining and growing revenue across Exponential's products, which cover audience discovery, modeling and targeting, as well as audience engagement in display, video and mobile through in-stream video specialist AdoTube, mobile engagement provider Appsnack, display video platform Firefly Video and performance display division Tribal Fusion. Prior to Exponential, McKoy held roles leading the sales and business development teams at ninemsn, Sensis and Sensis Mediasmart. McKoy will be based in Exponential's Melbourne office.

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Recent Private Companies Transactions

Private Placement
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