August 22, 2014 11:46 PM ET

Company Overview of The Advertising Research Foundation

Company Overview


United States

Founded in 1936

Key Executives for The Advertising Research Foundation

Chief Executive Officer and President
Chief Research Officer
Senior Vice President of Member Value
Senior Vice President of Social Media
Age: 45
Compensation as of Fiscal Year 2014.

The Advertising Research Foundation Key Developments

The Advertising Research Foundation Announces Executive Changes, Effective from April 15, 2013

The Advertising Research Foundation announced that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013. Fuguitt, a long-time champion of employing consumer insights and research while at General Mills, spent 32 years at the food company, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. Barocci is retiring after nearly a decade of heading the Advertising Research Foundation.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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