Veeva Systems, Inc. announced a new mobile customer relationship management (CRM) and closed loop marketing (CLM) solution built specifically to run on the touchscreen-ready, Windows 8 operating system. With Veeva CRM and CLM for Windows 8, customers now have the freedom to choose among a range of robust mobile deployment options. The pharmaceutical industry's investment in tablet devices has grown nearly 80% in the past year according to Ernst & Young's annual global pharmaceutical report, rapidly transforming how field users interact with physicians and payers. Veeva is developing a powerful solution, just as many life sciences organizations consider providing a single device to their reps to reduce IT management, maintenance and hardware costs. The Veeva CRM and CLM solution, released on the Apple iPad in 2011, and now for Windows 8 devices, provides all customer data, interactions and content in a single application. Integrated seamlessly with Vault PromoMats - Veeva's promotional materials management system - sales reps have the latest, approved promotional content at their fingertips. And, with Veeva CRM Approved Email, field reps can send compliant emails directly to physicians from their tablet devices. This complete solution enables coordinated multichannel communications with physicians to enhance customer interactions, increase selling efficiency and improve regulatory compliance.

Veeva Systems, Inc. announced that new solution is designed to increase the productivity of life sciences field reps by enabling them to compliantly and cost-effectively email approved content directly to customers. Approved Email supports life sciences users from content creation all the way through to execution with Veeva's market-leading iRep application for CRM and built-in CLM for the iPad. It ensures only the most up-to-date and approved content is sent to customers, while storing the full history of every interaction in Veeva CRM to provide a complete customer view. Built-in controls - such as email opt-in/opt-out management and off-label restrictions - help to further ensure regulatory compliance. And with professional email templates provided by leading advertising agencies, users can personalize highly engaging emails. It's the first solution that enables regulatory compliant email communication between sales reps and healthcare practitioners. Veeva CRM Approved Email is planned for general availability in June 2013. The company also announced Veeva Network, the newest addition to Veeva's commercial suite for life sciences. Available in late 2013, Veeva Network combines healthcare professional (HCP), healthcare organization (HCO), affiliations and reference data, software and stewardship services in one solution that's seamlessly integrated with Veeva CRM.

Veeva Systems, Inc. unveiled Veeva Network -- the industry's first complete, cloud-based customer master solution. Veeva Network, the newest addition to Veeva's commercial suite for life sciences, combines healthcare professional (HCP), healthcare organization (HCO) and affiliations data with software and data stewardship services in one solution that's seamlessly integrated with Veeva CRM. It replaces the disparate customer data and master data management solutions that cost major life sciences companies millions of dollars annually and yield limited results. At no other time has the need for accurate data been more important than it is as competition intensifies, customers' channel preferences evolve and regulations governing customer engagement increase. Yet, life sciences companies struggle to produce a single source of the truth. They are forced to cobble together and maintain a myriad of costly data and software systems and, in the end, much of the data management and validation processes still require significant manual intervention. Veeva Network delivers complete, up-to-date HCP, HCO, and affiliations data through integration with Veeva CRM, so the information is always available where sales and marketing users need it most. Veeva Network will also provide pre-built integrations to standard sources of external data and an open API to bring together all relevant customer information in one solution. And, because Veeva Network is accessed via the cloud by all Veeva CRM customers worldwide, users benefit from the 'network effect' of life sciences companies electing to work together to contribute updates to the master data repository.