December 18, 2014 3:32 PM ET

Internet Software and Services

Company Overview of Outbrain Inc.

Company Overview

Outbrain Inc. provides a content discovery platform. It offers Outbrain that enables the users to connect with engaged audiences, enhance the user experiences, expose content in context to people, and gain actionable insights to refine media strategies. The company’s Outbrain looks beyond related links to help people find interesting content through personalized recommendations. It also offers Amplify API, which enables marketers to programmatically manage and measure their content campaigns on the Outbrain platform. Outbrain Inc. was founded in 2006 and is headquartered in New York, New York with additional offices in Netanya, Israel; London, United Kingdom; Paris, France; Munich, Germany; ...

39 West 13th Street

3rd floor

New York, NY 10011

United States

Founded in 2006

Phone:

646-867-0149

Fax:

212-677-1372

Key Executives for Outbrain Inc.

Co-Founder and Chief Executive Officer
Co-Founder and General Manager of Israel
Chief Financial Officer
Chief Operating Officer and Director
Age: 43
Executive Vice President
Compensation as of Fiscal Year 2014.

Outbrain Inc. Key Developments

Outbrain Appoints Ronen Koehler as Head of Staff

Outbrain announced that the appointment of Ronen Koehler as head of staff, a newly created position that includes leading overall organizational matters, management culture, procedures management, management support, and more. For the past 13 years, Koehler was a senior executive at Check Point Software Technologies Ltd. serving for the past six years in the last six years worked as Global Head of Human Resources, reporting to the CEO. At Outbrain, he will also report directly to the CEO.

Outbrain Reportedly Files For Nasdaq Listing

Outbrain Inc. filed confidentially with the United States Securities and Exchange Commission seeking preliminary approval to list shares on the Nasdaq Stock Market, according to people familiar with the matter. It is unclear how much it would seek to sell in any listing. Goldman Sachs and J.P. Morgan are hired as lead underwriters for any listing, these people said.

Outbrain Announces the Launch of Amplify API

Outbrain announced the launch of its Amplify API, which enables marketers to programmatically manage and measure their content campaigns on the Outbrain platform. The Amplify API will empower marketers to seamlessly integrate their content and campaigns directly into Outbrain's network of media properties, reaching a worldwide audience of more than 561 million. The Outbrain Amplify API will provide developers of all sizes open access to its platform, enabling marketers to scale the reach of their content through programmatic access to the most premium publishers in the world. This technology adds an automation layer to the creation, management and reporting of content campaigns; it also integrates the buying and measurement of Outbrain campaigns to the dashboards of media and technology companies who have joined Outbrain's global partner ecosystem. Joint customers of Outbrain and its partners, such as Contently, now have a single solution for managing content creation and distribution. The companies view this as a clear differentiator and a milestone. Through Outbrain's new Amplify API solution, programmatic buying becomes a reality for content marketing for the first time since it gained prominence as an effective way to connect with and grow engaged audiences. By establishing an open, developer-friendly platform, Outbrain will allow technology and media partners to build proprietary solutions for the placement of their content, manage bids in real time, and simultaneously track data from multiple media partners or clients. Outbrain campaigns will be purchased and measured from the dashboards of major buyers and agencies in the same way that many do for display, search and social media.

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