Company Overview of Sorenson Media, Inc.

Sorenson Media, Inc. announced that it has hired action sports and digital marketing specialist Dan Maiman as its new director of marketing. Maiman is a highly accomplished marketer, with nearly 15 years of experience in driving strategic brand development and growth, project management and digital media initiatives. Initially tagged by Sorenson Media to direct strategy and implement measures for the marketing campaign surrounding the recently released Sorenson Squeeze 9, Maiman will now oversee all aspects of marketing, creative and branding for the company and its video encoding solutions. In his new role, he will be responsible for overall strategy, creative direction, content creation, production, advertising, digital and direct marketing. Immediately prior to joining Sorenson Media, Maiman worked at Rockstar Energy as its director of marketing and communications, where he restructured the marketing department to maximize performance, helped launch its new global website, and oversaw its Australian distributor.

Sorenson Media announced the immediate availability of Sorenson Squeeze 9, which significantly improves the encoding workflow and optimizes multi-screen video encoding on the online video market's perennial gold-standard transcoding application. Sorenson Squeeze 9 includes a number of new features including a new user interface, drag and drop HTML5 video encoding, and enhancements to video quality and speed. Benefits of the newest version of Squeeze include HTML5 optimization; an enhanced, more intuitive streamlined user interface and optimized user experience; significant enhancements to video quality and speed; and improvements to the product's unique review and approval functionality. Squeeze 9 makes encoding video files for playback in HTML5 easy and intuitive. Users simply drag and drop a single HTML5 preset onto a source file, and Squeeze then automatically creates two output renditions of the file-one in MP4, the other in WebM--together with an elegant coding of the video onto an HTML5 web page, using the

Sorenson Media, Inc. announced a new partnership with Sony Creative Software Inc. The partnership provides Sony customers access to the Sorenson Squeeze video encoding application through the Sony Online Store. The two companies are also exploring further integration and future bundles. The partnership between Sorenson Media and Sony Creative Software combines products designed for video professionals and content providers. Sorenson Squeeze 8.5 provides high quality video encoding with professional features, including: Single Output Acceleration: Squeeze 8.5 optimization for each of the major output formats, including MP4, QuickTime (MOV), WebM and Matroska (MKV). Parallel processing within the Squeeze engine enables the application to systematically break decoded, compressed video files into separate content chunks and partition these simultaneously across multiple CPUs for processing. Intel Quick Sync Optimization: Sorenson Media collaborated with Intel engineers to optimize Squeeze 8.5 for Intel's Quick Sync platform and codec, including optimization for Intel's Second Generation (Sandy Bridge) and Third Generation (Ivy Bridge) processors on Windows machines. Adaptive Bitrate Encoding: Squeeze provides optimized performance for all three leading adaptive bitrate streaming platforms: Adobe Dynamic Streaming; Apple HTTP Adaptive Streaming; and Microsoft Smooth Streaming. Squeeze also supports MPEG DASH, an emerging adaptive bitrate standard. The unique adaptive bitrate support automatically transcodes each individual video file into multiple, chunked segments in a full array of bitrates, organizes these segments into a folder, and delivers them to the specified destinations for playback on any device. This process simplifies and streamlines workflows by eliminating unnecessary tools and steps required by other applications. Complete CPU Control: Squeeze 8.5 empowers Squeeze users to choose how to throttle CPU encoding via an intuitive slider bar -- including devoting up to 100% of the user's system resources to a particular encode. Free Sorenson 360 Account: Squeeze 8.5 is designed to make it easy to share and collaborate with encoded videos through fully automated processes within the user interface. Users also benefit from the ability to store, manage and distribute videos with the comprehensive Sorenson 360 online video platform (OVP). Squeeze 8.5 can also send video directly to unlimited publishing destinations, including Amazon, a CDN (Akamai and Limelight), and YouTube, or users can choose their own FTP, SFTP and folder destinations.