July 14, 2014 4:48 AM ET


Company Overview of Sorenson Media, Inc.

Company Overview

Sorenson Media, Inc. provides cloud- and server-based video encoding solutions and desktop applications to Fortune 100 companies. It offers Squeeze Desktop, a solution to encode video in various formats for various devices; Squeeze server, a solution to encode video on clients’ hardware behind their firewall; Sorenson 360, an online video platform to customize, manage, and publish videos online; transcoding software in the cloud for various video projects or workflows; and Spark Codec License and Software Developers Kit, a video codec that allows users to embed video playback capabilities on portable media devices, set top boxes, digital video cameras, multimedia phones, and PC software appl...

13961 Minuteman Drive

Suite 100

Draper, UT 84020

United States

Founded in 1995





Key Executives for Sorenson Media, Inc.

Chief Executive Officer and President
Founder and Chairman
Chief Operating Officer
Head of Sales - First European Office
Compensation as of Fiscal Year 2014.

Sorenson Media, Inc. Key Developments

Sorenson Media Appoints Marcus Liassides as President and Chief Executive Officer

Sorenson Media announced that Marcus Liassides has joined the company as president and Chief Executive Officer. Liassides will direct all areas of the company's operations and strategic initiatives. Most recently, Liassides was executive vice president for online advertising giant Specific Media and president and CEO of Xumo, both entities being part of the Interactive Media Holdings family. Liassides comes to Sorenson Media with more than 15 years of diverse, successful experience in all facets of the digital media industry, including significant expertise in over-the-top (OTT) video platform development.

Sorenson Media, Inc. Appoints Dan Maiman as New Director of Marketing

Sorenson Media, Inc. announced that it has hired action sports and digital marketing specialist Dan Maiman as its new director of marketing. Maiman is a highly accomplished marketer, with nearly 15 years of experience in driving strategic brand development and growth, project management and digital media initiatives. Initially tagged by Sorenson Media to direct strategy and implement measures for the marketing campaign surrounding the recently released Sorenson Squeeze 9, Maiman will now oversee all aspects of marketing, creative and branding for the company and its video encoding solutions. In his new role, he will be responsible for overall strategy, creative direction, content creation, production, advertising, digital and direct marketing. Immediately prior to joining Sorenson Media, Maiman worked at Rockstar Energy as its director of marketing and communications, where he restructured the marketing department to maximize performance, helped launch its new global website, and oversaw its Australian distributor.

Sorenson Media Launches Squeeze 9 with HTML5 Optimization, Streamlined User Experience, Higher Quality and Faster Speeds

Sorenson Media announced the immediate availability of Sorenson Squeeze 9, which significantly improves the encoding workflow and optimizes multi-screen video encoding on the online video market's perennial gold-standard transcoding application. Sorenson Squeeze 9 includes a number of new features including a new user interface, drag and drop HTML5 video encoding, and enhancements to video quality and speed. Benefits of the newest version of Squeeze include HTML5 optimization; an enhanced, more intuitive streamlined user interface and optimized user experience; significant enhancements to video quality and speed; and improvements to the product's unique review and approval functionality. Squeeze 9 makes encoding video files for playback in HTML5 easy and intuitive. Users simply drag and drop a single HTML5 preset onto a source file, and Squeeze then automatically creates two output renditions of the file-one in MP4, the other in WebM--together with an elegant coding of the video onto an HTML5 web page, using the

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