September 02, 2014 6:19 PM ET


Company Overview of OpenX Technologies, Inc.

Company Overview

OpenX Technologies, Inc. provides digital and mobile advertising technology products and services to digital media companies. The company offers solutions for publishers, including OpenX Ad Server, a solution that optimizes advertising revenue channels across all screens and prioritizes guaranteed advertisements; OpenX Ad Exchange that drives publisher revenue through real time auctions; and OpenX SSP (supply-side platform), which fuses network and real-time buyers into a single auction. It also provides solutions for online advertising buyers, such as OpenX Ad Exchange; and managed services, including media strategy and planning, media buying, campaign management and optimization, and repor...

888 East Walnut Street

2nd Floor

Pasadena, CA 91101

United States

Founded in 1998





Key Executives for OpenX Technologies, Inc.

Chief Executive Officer and Director
Age: 43
Co-Founder and Chief Revenue Officer
Chief Financial Officer
Age: 52
Head of Worldwide Services
Compensation as of Fiscal Year 2014.

OpenX Technologies, Inc. Key Developments

OpenX Reportedly Seeks Funding, OpenX Denies Rumors

OpenX Technologies, Inc. had been out trying to fundraise, according to two industry sources. OpenX Technologies reportedly hired Deutsche Bank to help it raise $75 million. An OpenX spokesperson said, "We don't need to raise equity capital at this stage, and we're not actively seeking funding".

OpenX Technologies Inc. Appoints Tish Whitcraft as Chief Customer Officer

OpenX Technologies Inc. announced the appointment of industry veteran Tish Whitcraft to the newly created role of chief customer officer. In the new role, Whitcraft will lead OpenX's partner services team, including all of the Company's support, sales engineering, and customer operations, and will also be responsible for the overall monetization growth and success of the Company's partners. Whitcraft will become a member of OpenX's executive team and will report to Company president, John Gentry. The appointment is effective immediately. As chief customer officer, Whitcraft will be at the center of managing OpenX's publisher experience. She will play an ongoing role in delivering on OpenX's constant commitment to maximizing publisher revenue and to providing positive, proactive experiences for every partner. Whitcraft comes to OpenX with more than 20 years of experience building and leading innovative, customer-driven ecosystems. Before joining OpenX, Whitcraft was chief customer officer at Tagged.

OpenX Launches Mobile Software Development Kit for Video Advertising

OpenX Technologies, Inc. (OpenX) announced the release of a software development kit (SDK) for iOS and Android developers seeking a simple way to monetize their apps with powerful video advertising technology. OpenX's new SDK represents the most comprehensive bundle of plug-and-play video advertising tools available to publishers and app developers to monetize all of their inventory, both directly sold and programmatic. The release of the SDK comes amidst rapid growth for OpenX's multiscreen platform, which includes a native mobile exchange and mobile ad serving. The new SDK enhances OpenX's existing video advertising functionality by supporting multiple new video ad units including pre, mid, and post-roll video, click-to-play native in-feed video ads, and interstitial video ads. The SDK also comes with a bundled video player for iOS and Android, as well as extensive support for publishers' own custom video players. In addition to providing the ability to quickly configure multiple video formats, the SDK also enables publishers to run native ads and deploy them at scale. Specific features include: 5 Video Ad Formats -- Pre, mid and post-roll video ad formats, native in-feed ads, and interstitial video ads supported via OpenX video player and custom video players. Plug-and-Play OpenX Video Player -- VAST-compatible player which includes a customizable control interface for both a publisher's content and its advertising. Developer Tools -- Configure event listeners and view messages coming back from the ad server in real-time. Unity 3D plugin -- Ability to incorporate OpenX ad inventory into a publisher's Unity 3D app.

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