December 28, 2014 6:50 AM ET


Company Overview of OpenX Technologies, Inc.

Company Overview

OpenX Technologies, Inc. provides digital and mobile advertising technology products and services to digital media companies. The company offers solutions for publishers, including OpenX Ad Server, a solution that optimizes advertising revenue channels across all screens and prioritizes guaranteed advertisements; OpenX Ad Exchange that drives publisher revenue through real time auctions; and OpenX SSP (supply-side platform), which fuses network and real-time buyers into a single auction. It also provides solutions for online advertising buyers, such as OpenX Ad Exchange; and managed services, including media strategy and planning, media buying, campaign management and optimization, and repor...

888 East Walnut Street

2nd Floor

Pasadena, CA 91101

United States

Founded in 1998





Key Executives for OpenX Technologies, Inc.

Chief Executive Officer and Director
Age: 43
Co-Founder and Chief Revenue Officer
Chief Financial Officer
Age: 52
Head of Worldwide Services
Compensation as of Fiscal Year 2014.

OpenX Technologies, Inc. Key Developments

OpenX Technologies Appoints Deborah Roth as Chief Communications Officer

OpenX Technologies, Inc. announced the appointment of Deborah Roth to the newly-created position of chief communications officer. Based in OpenX's New York office and reporting directly to OpenX CEO Tim Cadogan, Roth is responsible for the overall development and application of strategic communications initiatives at OpenX. Roth brings more than 20 years of experience to the role of chief communications officer. Most recently, she oversaw global communications at Fab, starting when the company closed a $150 million series D round.

OpenX Technologies, Inc. Announces Executive Appointments

OpenX Technologies, Inc. announced the appointment of Scott Braley as senior vice president of Demand and Julie Van Ullen as senior director of Publisher Business Development. These executive additions will play a critical role in the development of OpenX as the Company continues to scale in support of increased interest in and demand for its programmatic solutions and full-stack platform. Before joining OpenX, Braley ran the U.S. Sales and Global Agency team for Facebook's Atlas division, where he oversaw all U.S. new business and account management functions. Most recently, Van Ullen served as vice president of Member Services and was responsible for developing a portfolio of opportunities and initiatives to maximize partnerships and keep members engaged.

OpenX Reportedly Seeks Funding, OpenX Denies Rumors

OpenX Technologies, Inc. had been out trying to fundraise, according to two industry sources. OpenX Technologies reportedly hired Deutsche Bank to help it raise $75 million. An OpenX spokesperson said, "We don't need to raise equity capital at this stage, and we're not actively seeking funding".

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