September 18, 2014 2:58 PM ET


Company Overview of ViSalus, Inc.

Company Overview

ViSalus, Inc., a direct-to-consumer personal health product company, provides various branded weight-management products, nutritional supplements, and energy drinks in the United States and Canada. It offers weight management products, including Vi-Shape, a meal replacement shake to promote weight loss through health flavor mix-in system; Vi-Trim, an appetite-suppressant drink mix; nutritional cookies; and Vi-Slim Metab-Awake! tablets that are metabolism supporting tablets. The company also provides nutritional supplements comprising ViSalus Vi-Pak, a set of four individual supplement components, such as omega vitals supplements, and multi-vitamin and mineral supplements; Vimmunity immune sy...

340 East Big Beaver Road

Suite 400

Troy, MI 48083

United States

Founded in 2005

382 Employees



Key Executives for ViSalus, Inc.

Age: 37
Age: 52
Co-Founder and Chief Marketing Officer
Chairman and Chief Strategy Officer
Age: 41
Compensation as of Fiscal Year 2014.

ViSalus, Inc. Key Developments

ViSalus Expands into Snack Category with the Launch of Vi Bites

ViSalus is revolutionizing its snack category with its launch of Vi Bites(TM) -- a bold, new wholesome snack option available in four original varieties. Vi Bites provides delicious and convenient bite-sized snack options to support healthy living and help consumers achieve their Challenge goals. Vi Bites come in four varieties of delicious, crunchy and nutritious snacks that add more flavor variety to eating and more flexibility for on-the-go lifestyles. Each Vi Bites product is packaged for convenience, suitable for vegetarians, and includes no cholesterol, artificial sweeteners, preservatives or colors. Vi Bites come in both sweet and savory options to support both weight-loss and maintenance goals as well as active and fitness goals. Vi Bites comes in four wholesome flavors. Fruit Frenzy is 50 calories, and is an all-natural mix of freeze-dried fruits that is a nutritious guilt-free sweet treat for weight-loss and weight maintenance goals. Also for weight loss and maintenance, Glorious Greens is 70 calories and is a blend of freeze-dried veggies with a savory Italian-style spice. The other two flavors target those who may want to gain lean muscle or reach active and fitness goals or are just looking for a higher protein snack. Chocolate Monkey is an all-natural snack with 9 grams of protein that combines banana chips, chocolate, nuts and seeds for a crunchy and sweet treat. Fiesta Nut has 10 grams of protein and is a combination of nuts, seeds, and soy nuts that is lightly spiced for a savory tasting delight.

ViSalus Announces Sales Results for the Second Quarter of 2014

ViSalus announced sales results for the second quarter of 2014. For the quarter, the company reported sales of $53.6 million.

ViSalus, Inc. Expands Vi Brand of Health and Wellness Products and Programs into the Republic of Ireland

ViSalus, Inc. announced the expansion of its Vi brand of health and wellness products and programs into the Republic of Ireland, a country predicted to be the most overweight nation in Europe by 2030. As part of the company's rapid expansion into international markets, Vi has introduced the PROJECT 10 Challenge to the people of Ireland in order to help them embrace healthier lifestyles. Prior to launching in Ireland, the PROJECT 10 Challenge has already swept through the United Kingdom, with over 50,000 customers to date, and was introduced in Germany and Austria earlier in the year. The PROJECT 10 Challenge challenges people to lose 10 lbs., or to build 10 lbs. of muscle, and challenge others to do the same. More than 3,000,000 customers in North America have used Vi products to lose weight and achieve their health and fitness goals. The company's global mission for healthy living is dedicated to Challenging the World.10 lbs. at a Time.

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