Geoscape operates as a strategy and market intelligence company. The company provides cultural insights, consumer intelligence, go-to-market plans, databases, technology, and analytics. The company offers Geoscape Intelligence System, which provides various market intelligence functions in a Web browser interface. The company provides Marketscape that offers geo-demographic exploration, mapping, graphing, database queries, and tabular reporting functions; MDx Report Generator, which provides access to databases in an easy-to-browse format; Retail Target Analyzer that offers retail site reporting for a single site or a network of stores; and Media Target Analyzer, which provides access to TV,...
2100 West Flagler Street
Miami, FL 33135
Founded in 2003
Geoscape Launches Most Recent Intelligence System to Access Growth Segments and Power Smarter Multicultural Marketing
Jun 30 14
Geoscape announced that it has released the most current version of the Geoscape Intelligence System (GIS) with thousands of new data attributes, updated map boundary layers and powerful new features. GIS is the most powerful suite of software designed for marketers who wish to access high-growth consumer groups such as Hispanics, Asians and African Americans, as well as all other consumer groups. The Summer 2014 release contains new data and features that share valuable insights for multicultural campaigns: More Powerful Data: American Marketscape DataStream (AMDS) 2014 Series data incorporates dozens of input sources and provides current year and five-year (2019) population and household projections and CultureCoding, for multiple geographic levels, including updated ZIP Code boundaries, DMAs and more; Consumer Spending Dynamix (CSDx) 2014 Series data, incorporating new household projections for 2014 estimating household spending potential across more than 400 categories of goods and services; Access to a subset of the U.S. Census American Community Survey (ACS) data including marital status, family composition, poverty level and much more, providing marketers with even more tools for wiser decision making. Incorporating ACS data in the GIS platform gives users an accessible and easy-to-use resource for gaining actionable intelligence that would otherwise require many hours of search and analysis. New Levels of Mapping: All map layers are now based on NAVTEQ/NOKIA maps, which line up exactly with road segments, boundaries and coastlines for more precise layer visualization and map display; Users can now define a variety of personalized geographic layers, such as Census regions, self-defined sales territories, marketing regions and much more. Users can display them visually and aggregate data to them for display and reporting purposes; For users of the Retail Target application, the Point Details Report now includes distance measures thus allowing marketers to determine how far a competitor, customer, or point of interest is from any particular site. Added System Features for Greater Speed and Security: Whereas the log-in information for all GIS users has always been encrypted, the system has been upgraded so that all communications between the system and server are fully encrypted using Secure Socket Layer (SSL) data encryption; Faster response times are now available to all GIS users due to an upgrade in the database engines. For example, drawing all ZIP code boundaries in the United States can now be accomplished in as little as ten seconds.