Company Overview of ACNielsen Corporation

Company Overview

ACNielsen Corporation operates as a marketing and media information company in the United States. The company measures and analyzes people’s interactions with digital platforms, traditional media, and in-store environments locally and internationally. The company offers media and consumer information, online intelligence, mobile measurement, trade shows, business publications, and television and media measurement services. The company also provides forecasting and trends, segmentation and targeting, new product development, brand management, pricing and sales modeling, portfolio management, marketing ROI, distribution strategy and execution, performance tracking and measurement, media ...

ACNielsen Corporation operates as a marketing and media information company in the United States. The company measures and analyzes people’s interactions with digital platforms, traditional media, and in-store environments locally and internationally. The company offers media and consumer information, online intelligence, mobile measurement, trade shows, business publications, and television and media measurement services. The company also provides forecasting and trends, segmentation and targeting, new product development, brand management, pricing and sales modeling, portfolio management, marketing ROI, distribution strategy and execution, performance tracking and measurement, media mix optimization, and building business-to-business relationships solutions. ACNielsen Corporation serves consumer packaged goods, entertainment, media, sports, and telecom sectors. The company was founded in 1923 and is based in New York, New York. As of February 16, 2001, ACNielsen Corporation operates as a subsidiary of Nielsen Holdings N.V.

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