Cobalt Group, Inc. announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services. Dealer marketing spend is reallocated daily to achieve the media mix that is performing best in the hyper-local market and driving opportunity for the store. Delivered as a service, Cobalt PowerBrand makes sophisticated, custom digital advertising programs available to individual dealerships. Features of Cobalt PowerBrand: Advertising of dealership brand, custom campaigns and special events; Competitive conquesting against specific makes, models and dealerships; Multichannel coverage: display advertising, paid search, retargeting ads landing pages and mobile advertising content; Geo-targeting and customized media coverage; Campaign strategies that naturally dovetail with other Cobalt advertising programs to maximize dealer ROI. PowerBrand is available immediately.

Cobalt Group, Inc. announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides dealers the most insightful performance analytics together with an integrated suite of digital marketing management tools delivering ease-of-use. This major enhancement of the Cobalt platform was guided by extensive dealer input, with dealers confirming that these new capabilities drive their marketing effectiveness by providing deep insights into consumer behavior combined with increased dealer control and flexibility. Dealer Command Center is a no-charge enhancement to the Cobalt digital marketing platform. key features available with Dealer Command Center: Insightful Analytics; Intuitive Website Editor; Effortless Inventory Specials; and Intelligent Dealer Portal with Single Sign-On.