September 21, 2014 1:10 PM ET

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Company Overview of Cobalt Group, Inc.

Company Overview

Cobalt Group, Inc. provides automotive digital marketing solutions for new or used vehicles, certified pre-owned vehicles, services, parts, and financing. It offers multichannel, digital, and display advertising; remarketing, paid search, search essential starter-kits, and digital advertising analysis solutions; search engine optimization (SEO) solutions; and reputation management solutions to build review generation into the car sales to capture rave reviews and put them in the spotlight. It offers dealer Websites to communicate brand and value proposition; mobile Websites for on-the-go shoppers; interactive video to captivate car shoppers; reporting and analytics solutions to connect consu...

605 Fifth Avenue South

Suite 800

Seattle, WA 98104-3889

United States

Founded in 1995

574 Employees

Phone:

206-269-6363

Fax:

206-269-6350

Key Executives for Cobalt Group, Inc.

Co-Founder
Age: 57
Chief Operating Officer and Executive Vice President
Age: 56
Chief Marketing Officer and Vice President
Executive Vice President and General Manager of Dealix Division
Executive Vice President and General Manager of Dealix
Compensation as of Fiscal Year 2014.

Cobalt Group, Inc. Key Developments

Cobalt Group, Inc. Announces Powerbrand Multichannel Dealer Advertising

Cobalt Group, Inc. announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services. Dealer marketing spend is reallocated daily to achieve the media mix that is performing best in the hyper-local market and driving opportunity for the store. Delivered as a service, Cobalt PowerBrand makes sophisticated, custom digital advertising programs available to individual dealerships. Features of Cobalt PowerBrand: Advertising of dealership brand, custom campaigns and special events; Competitive conquesting against specific makes, models and dealerships; Multichannel coverage: display advertising, paid search, retargeting ads landing pages and mobile advertising content; Geo-targeting and customized media coverage; Campaign strategies that naturally dovetail with other Cobalt advertising programs to maximize dealer ROI. PowerBrand is available immediately.

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