Company Overview of The Cobalt Group, Inc.
The Cobalt Group, Inc. provides automotive digital marketing solutions for automotive dealers and manufacturers. It also offers automotive marketing services. The company also provides multichannel, digital, and display advertising; remarketing, search essential starter-kits, and paid search solutions; search engine optimization (SEO) solutions; and reputation management solutions to build review generation into the car sales to capture rave reviews and put them in the spotlight. In addition, it offers dealer Websites for desktops, tablets, and smart phones; reporting and analytics solutions to connect consumers to dealership; dealer command center to manage Website, SEO, digital advertising...
605 Fifth Avenue South
Seattle, WA 98104-3889
Founded in 1995
Key Executives for The Cobalt Group, Inc.
Chief Marketing Officer and Vice President
Executive Vice President and General Manager of Dealix Division
Executive Vice President of Sales & Account Services
Senior Vice President of Products and Technology
Vice President and General Manager of PartsVoice
Compensation as of Fiscal Year 2014.
The Cobalt Group, Inc. Key Developments
Cobalt Group, Inc. Announces Powerbrand Multichannel Dealer Advertising
Feb 8 13
Cobalt Group, Inc. announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services. Dealer marketing spend is reallocated daily to achieve the media mix that is performing best in the hyper-local market and driving opportunity for the store. Delivered as a service, Cobalt PowerBrand makes sophisticated, custom digital advertising programs available to individual dealerships. Features of Cobalt PowerBrand: Advertising of dealership brand, custom campaigns and special events; Competitive conquesting against specific makes, models and dealerships; Multichannel coverage: display advertising, paid search, retargeting ads landing pages and mobile advertising content; Geo-targeting and customized media coverage; Campaign strategies that naturally dovetail with other Cobalt advertising programs to maximize dealer ROI. PowerBrand is available immediately.
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