September 19, 2014 11:45 PM ET

Internet Software and Services

Company Overview of LiveRail Inc.

Company Overview

LiveRail Inc., a technology company, operates a monetization platform that provides online video advertising solutions worldwide. Its platform connects publishers to advertisement networks, demand side platforms, trading desks, and real-time biddable exchanges to manage direct advertiser campaigns. The company’s platform allows publishers to monetize their video content, sell video inventory, control inventory access, and drive revenue; and enables video advertisement networks to manage and buy video advertising campaigns. Its platform offers clients with revenue optimization, video private exchange, control, advertisement server, real-time analytics, multi-platform delivery, infrastructure,...

575 Market Street

Suite 1750

San Francisco, CA 94105

United States

Founded in 2007

Phone:

415-512-7017

Fax:

415-520-0840

Key Executives for LiveRail Inc.

Co-Founder and Engineering Manager
Co-Founder and Product Management Director
Head of Client Services
Head of Demand Sales
Head of International
Age: 42
Compensation as of Fiscal Year 2014.

LiveRail Inc. Key Developments

LiveRail Inc. Appoints Peter Naylor to the Board of Directors

LiveRail Inc. announced that former NBCUniversal Executive and IAB Chairman Peter Naylor has been appointed to its Board of Directors. Most recently, Naylor served as EVP of Digital Media Sales at NBCUniversal, where he helped drive their push into the programmatic space via its Universal Audience Platform. During his tenure at NBCU, he oversaw advertising sales for the company's entertainment, sports and news digital properties.

LiveRail Might Go For IPO

LiveRail Inc. is reporting a successful 2013 as it prepares for a potential IPO in 2014.

LiveRail Announces Availability of Latest Suite of Sell-Side Video Ad Management and Optimization Tools

LiveRail announced the availability of its latest suite of sell-side video ad management and optimization tools. The company's new release is transforming the way publishers manage, deliver, optimize, analyze and report video content and advertising across multiple screens. Additionally, the company has partnered with many of the RTB video buyers to pioneer and ensure cross-compatibility between their buy-side platforms and the company's new publisher toolset. This latest version of the company's video publisher suite has been developed with features created in direct response to the needs of publishers, including Nielsen Online Campaign Ratings(TM), which will express audience measurement in the language of TV, enabling comparisons between a publisher's audience and content to TV viewership. Marquee features available within the company's latest suite of tools include: Checkpoint: A unique advertising quarantine toolset that allows premium publishers to avoid direct sales channel conflict as well as verify and block ads from undesired advertisers. Inspector: A real-time view into the vital information about the ad currently being shown in the browser. Operations teams use Inspector to view the ad type, origin, runtime information, price, and trackers as they happen. An ad may also be reported directly to LiveRail if not working as expected. Mobile Updates: The Android and iOS in-app development tools now support all the core LiveRail platform features, including RTB. In addition, a new in-app SDK is available for FreeWheel users allowing calls to the LiveRail Platform to further improve monetization. OCR: LiveRail announces two new features that integrate Nielsen OCR metrics directly into the platform. The first feature is in-flight campaign reporting which allows publishers to retrieve Nielsen metrics on a nightly basis. Secondly, a new OCR Planner will allow publishers to run a series of diagnostics on their inventory to understand audience composition as measured by Nielsen. This diagnostic information can be used as both a sales tool and to more effectively target Nielsen enabled campaigns to the best matching inventory.

Similar Private Companies By Industry

Company Name Region
Media Mogul LLC United States
InPlays Sports Corp. United States
MetaVis Technologies, Inc. United States
Realvolve, LLC United States
eSped, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
July 2, 2014
--
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Greater Houston Partnership United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact LiveRail Inc., please visit www.liverail.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.