Guggenheim Partners, LLC along with Apollo Global Management, LLC is in exclusive talks to acquire the Aviva USA Corporation of Aviva plc. Guggenheim Life and Apollo are understood to have entered a period of exclusivity over Aviva USA. It is understood that a deal, which will value the life business in the region of £800 million to £850 million, could be announced within the next fortnight.

Central Financial Group and Aviva USA Corporation have combined efforts with HealthCheck360 to offer life insurance coverage to HealthCheck360 clients. HealthCheck360 provides companies nationwide an optional wellness component to their benefits program that enables employees to assess, monitor and improve their overall health and wellness. When employees sign up for the benefit, they complete a biometric assessment followed by a paper or online survey covering their health and lifestyle information. This establishes an individual baseline wellness level. Central Financial Group proposed that the three companies work together to offer HealthCheck360 participants the additional option of purchasing life insurance as part of the wellness program. Aviva agreed to allow those HealthCheck360 customers to use results of their biometric screening as the paramedical exam normally required for life insurance underwriting. Wellness for Life is an optional feature on a life insurance policy that can reduce out-of-pocket costs of insurance over time.

Aviva USA Corporation announced the retirement of Mark V. Heitz as president of sales and distribution, naming Michael H. Miller as Aviva USA's sales and distribution leader. Heitz is retiring from Aviva after 35 years in the life insurance and annuity industry. Heitz has served Aviva USA and its predecessor companies in several executive leadership roles since joining AmVestors Financial Corporation in 1986. When AmerUs Group acquired the company in 1997, Heitz became president and CEO of the annuity division and held that position until 2007. He assumed his current position after the acquisition of AmerUs by Aviva plc. Miller will assume his new duties as executive vice president of sales and distribution immediately, with Heitz continuing in an advisory capacity during the next six months to ensure a seamless transition. Richard C. Cohan, associate general counsel, will replace Miller as executive vice president and general counsel. Both Miller and Cohan will report directly to Chris Littlefield, Aviva USA president and chief executive officer. In his new position, Miller will oversee the delivery of the company's life insurance and annuity products, closely working with the company's Key Distribution Partners and agents who sell Aviva products in all 50 states.