July 10, 2014 8:26 PM ET

Internet Software and Services

Company Overview of PubMatic, Inc.

Company Overview

PubMatic, Inc. provides a strategic selling platform for publishers and brands. Its platform provides a suite of tools to execute private marketplace strategies, optimization of sales channels, expansion capabilities, business intelligence insights, and brand management controls; and audience data management, analytics and reporting, scale management, brand control, real-time bidding (RTB), mobile, management, yield optimization, and implementation tools. The company’s tools include video RTB; mobile SDK for iOS and Android that allows mobile application providers to make digital assets; PubDirect, a suite of publisher tools to add and manage sales channels; PubLink, a tool for publishers an...

305 Main Street

First Floor

Redwood City, CA 94063

United States

Founded in 2006

Phone:

650-331-3485

Fax:

650-331-2810

Key Executives for PubMatic, Inc.

Co-Founder and Chief Executive Officer
President
Founder and Chairman
Co-Founder and Senior Vice President of Engineering
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2014.

PubMatic, Inc. Key Developments

PubMatic Appoints Evan Simeone as Vice President of Programmatic Direct, Engineering

PubMatic announced that Evan Simeone has joined in the newly created position of vice president of programmatic direct, engineering. Simeone will lead the company’s move into automated guaranteed and programmatic direct, a complement to the company's ongoing focus on the automation of advertising transactions via real-time bidding. Simeone will be based in New York City, reporting to Mukul Kumar, the company’s co-founder and senior vice president of engineering.

PubMatic and xAd Launch Global Location-Verified Mobile Marketplace

PubMatic and xAd announced the launch of global location-verified mobile marketplace. This partnership will create a location verified programmatic marketplace available through PubMatic, bolster PubMatic's location aware inventory, and significantly expand the portion of the mobile programmatic marketplace served by xAd and PubMatic. For media buyers and brands, the partnership will represent a significant source of quality location-verified mobile inventory in the marketplace. As part of this relationship, xAd will be leveraging PubMatic's Private Marketplace (PMP) capabilities, which incorporates the ability to target mobile-specific parameters, further enriching xAd's already robust location capabilities as well as other mobile- and application-specific functions like IDFA, MRAID, and lat/long. The new mobile marketplace launches with approximately 20 billion location-verified monthly impressions, with the potential to reach 40 billion impressions per month. Inventory provided by xAd is primarily mobile application based, but also includes mobile web impressions. xAd's inventory is not only location-verified, but is transparent, location-aware, rich media enabled, and will pass IDs whenever possible. This will enable PubMatic to maintain the high quality premium inventory that it is known for in today's mobile marketplace.

PubMatic, Inc. Appoints Terri Walter as Chief Marketing Officer

PubMatic, Inc. announced that Terri Walter has joined the company in the role of Chief Marketing Officer. Walter will lead worldwide marketing programs that capitalize on company's innovative cross-screen capabilities and consultative offerings. Before joining PubMatic, Walter served as Head of Global Brand Marketing at Microsoft Advertising, where she led global repositioning of the Microsoft Advertising brand as well as advertising, content, sales enablement and go-to-market functions for global marketing. Prior to Microsoft, Walter worked as the Global Vice President, Emerging Media at Razorfish, where she built the mobile and emerging media capabilities of that agency. Walter will be based in New York City, reporting to Kirk McDonald, President. Her portfolio will include product marketing, marketing, corporate communications and social media.

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