Company Overview of Young & Rubicam, Inc.
Young & Rubicam, Inc., along with its subsidiaries, provides advertising and marketing services worldwide. The company conducts quantitative studies of brands; and offers an incubator program that offers office space, resources, and relationships to interesting start-ups and idea generators. It also offers advertising and marketing services for sports brands and brands that benefit from sports marketing perspectives; and marketing solutions for complex industries, such as technology and telecom. The company was founded in 1923 and is based in New York, New York with locations internationally. As of April 4, 2000, Young & Rubicam, Inc. operates as a subsidiary of WPP plc.
285 Madison Avenue
New York, NY 10017-6486
Founded in 1923
Key Executives for Young & Rubicam, Inc.
Worldwide Managing Partner
Compensation as of Fiscal Year 2014.
Young & Rubicam, Inc. Key Developments
Y&R Promotes Michael Sussman to President of BAV Worldwide
May 29 14
David Sable, Global CEO of Y&R, announced that he's promoting Michael Sussman to President of BAV(R) Worldwide, Y&R. Sussman has been with Y&R for 17 years and was most recently the Global Director of Analytic Insights and Strategy for Y&R Advertising. Michael oversees BrandAsset(R) Valuator, Y&R's proprietary brand model and global database, along with other quantitative tools essential to the agency's strategic process. He will now lead the charge of integration and growth of BAV(R) throughout the agency.
Young & Rubicam Mulls Acquisitions
Mar 12 14
Young & Rubicam, Inc. plans to make acquisitions. David Sable, Global Chief Executive of Young & Rubicam, said, “Acquisitions are something we don't rule out. But the fit has to be right. We would, for instance, look at acquisitions in social media. But not in areas such as digital, where we have a unit (VML Qais) in operation. We have the wherewithal to grow this operation organically, which is where our attention will be focused. While acquiring scale is fine, we are trying to position ourselves as a global boutique, where we can be true partners to our clients. Bits and pieces of this have been unveiled in India and other parts of the world; you will see more of it now.”
BMO Financial Group Appoints Y&R as Lead Agency for All Brand and Retail Banking Business Across North America
Dec 2 13
Y&R announced that it has been named lead agency for BMO across North America. Led by teams in Toronto and Chicago, Y&R will oversee all brand and integrated retail banking marketing across traditional and digital media platforms, leveraging resources throughout Y&R's North American network to best serve each local market. Specifically, Y&R Canada will oversee integrated marketing for the BMO brand and retail businesses in Canada, while Y&R Midwest will continue as lead agency for brand and retail banking marketing for BMO Harris Bank.
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