October 01, 2014 1:35 PM ET

Internet Software and Services

Company Overview of Demandbase, Inc.

Company Overview

Demandbase, Inc. provides B2B target account marketing services for businesses worldwide. The company offers Demandbase, a cloud based targeting and personalization platform that provides marketers with company-targeted display advertising, Website engagement, and conversion modules for a consistent view of accounts from spend to revenue. Its solutions include Performance Manager, an application that gives CMOs a view across the B2B funnel; Web Analytics, which provides an account-based view of site traffic and operates as a B2B intelligence engine; and account-targeted advertisements for B2B; and personalization solutions. The company was founded in 2005 and is based in San Francisco, Calif...

301 Howard Street

Suite 1800

San Francisco, CA 94105

United States

Founded in 2005





Key Executives for Demandbase, Inc.

Chief Financial Officer
Chief Product Officer
Vice President of Business Development
Vice President of Sales
Compensation as of Fiscal Year 2014.

Demandbase, Inc. Key Developments

Demandbase, Inc. Announces Expansion of Its East Coast Headquarters in New York City; Announces Addition of Two Senior Level Executives

Demandbase, Inc. announced the expansion of its East Coast headquarters in New York City, a new European cloud infrastructure. The new Demandbase offices are located in the acclaimed Chrysler Building in midtown Manhattan, with the New York City team dedicated to helping marketers innovate their digital strategies and drive increased sales activity and revenue from their advertising budgets. The company announced addition of two senior level executives. The two new senior executives: Frank Matticola, Vice President of Media Sales, and Tat Ng, Senior Vice President of Engineering, join a workforce that has grown by more than 50% in 2014. Newly-appointed Vice President of Media Sales, Frank Matticola, will be located in the New York office and will be responsible for leading the Media Sales team for Demandbase. Prior to joining Demandbase, Matticola led global sales for Chango, Inc., where he helped grow the company from pre-revenue to $40 million in sales over a four-year period. Tat Ng, Demandbase's San Francisco-based Senior Vice President of Engineering, will direct product development, including building out localization and international capabilities for the platform. With over 20 years of experience leading technical teams and building enterprise-grade, large-scale SaaS platforms, Ng joins Demandbase from ChannelAdvisor where he directed global development of the company's e-commerce solutions as the Vice President of Engineering.

Demandbase, Inc. Names Phil Hollrah as Vice President of Product Marketing

Demandbase, Inc. announced that Phil Hollrah has joined the company as Vice President of Product Marketing. In his new position, Hollrah will support Chief Marketing Officer Peter Isaacson and help lead the company's overall messaging, analyst relations outreach and sales enablement. Prior to joining Demandbase, Hollrah served as Vice President of Product Marketing at MyBuys.

Demandbase, Inc. Appoints Avanish Sahai as Chief Product Officer

Demandbase, Inc. announced that Avanish Sahai has joined the company as Chief Product Officer. As CPO, Sahai will be responsible for the company's overall product vision, strategy and innovation, as well as leading the company’s technology partner strategy. Prior to joining the company, Sahai served as Global Vice President, ISVs and Channels at Salesforce.com, where he helped establish and scale the company's B2B apps marketplace, AppExchange, to more than $1 billion in ecosystem revenues.

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