April 24, 2014 4:54 PM ET

Internet Software and Services

Company Overview of Demandbase, Inc.

Company Overview

Demandbase, Inc. provides business contact and lead generation solutions for B2B marketing and sales professionals in business services, financial services, manufacturing, and software and technology companies, as well as telecom services companies, broadcasters, and ISPs worldwide. The company’s Business Resolution Platform provides real-time identification of the companies visiting the Website, along with an integrated database of validated business contacts and B2B Web analytics. Its products and solutions include Demand Real-Time ID Service for forms, Web content, site metrics, and chat; multi-channel marketing solutions, such as Web analytics on campaign and Website response data based ...

244 Jackson Street

3rd Floor

San Francisco, CA 94111

United States

Founded in 2006





Key Executives for Demandbase, Inc.

Chief Financial Officer
Chief Technology Officer
Vice President of Business Development
Vice President of Sales
Compensation as of Fiscal Year 2013.

Demandbase, Inc. Key Developments

Demandbase, Inc. Hires Peter Isaacson as Chief Marketing Officer

Demandbase, Inc. announced that Peter Isaacson has joined the company as Chief Marketing Officer. In this role, Isaacson will be responsible for the company's overall marketing strategy and execution including corporate, product and field marketing closely aligning marketing strategies with increased revenue and business results. Prior to joining Demandbase, Isaacson served as CMO at Castlight Health.

Demandbase, Inc. Launches First Retargeting Solution Built for B2B Advertisers

Demandbase, Inc. launched B2B Retargeting, extending the capabilities of the existing Company-Targeted Advertising solution. With the new offering, Demandbase customers can optimize advertising spend and maximize ROI by targeting only companies demonstrating real buying intent. The automated retargeting technology triggers real-time action based on website activity and ensures advertisers deliver the right messages to companies likely to become customers. Unlike existing site retargeting solutions that were designed for B2C companies and deliver ads to anonymous individuals, Demandbase's solution focuses on the way B2B buys and sells. Rather than retargeting all website visitors, Demandbase identifies companies in real-time, listens to buying signals based on advertiser-defined filters, then targets impressions to the companies when they are showing clear buying intent on a corporate website. These buying signals clearly align with the complex B2B buying cycle, which involves multiple stakeholders researching and evaluating products and services on websites, long before they make themselves known. It gives advertisers the capability to listen, capture and take action on the otherwise undetected signals of buying intent from target accounts, preventing the waste of valuable time and money. Demandbase's B2B Retargeting takes advantage of the proprietary identification of companies, and then programmatically retargets and serves ads to the right ones, based on the advertiser's criteria for relevance and readiness to buy. These filters inform buying signals and ensure that every ad campaign is integrated with broader marketing strategy and sales goals. By automatically optimizing and maximizing targeting to reach the most important companies, advertising investment throughout the buying cycle can be clearly tied to revenue.

Demandbase Launches New Consulting Services to Better Measure Marketing Results and Leverage Data with Existing Web Analytics Tools

Demandbase, Inc. announced its Consulting Services will offer Managed Analytics, enabling customers to uncover insights and better measure marketing performance with their overall web analytics in conjunction with the Demandbase Analytics Module. Today's marketers have a tremendous quantity of data available to them, but often miss critical signals of buying intent from real-time activity on their website due to lack of resources or bandwidth. The Managed Analytics Offering ensures that customers are able to mine this data and leverage it into actionable insight. The service is launched as part of its overall Strategic Services Suite, also announced today, including Landing Page Optimization Services, co-delivered by SiteTuners, as well as a Target Account Marketing Strategies, co-delivered by New Business Strategies. The Demandbase Managed Analytics Offering enables customers to better segment all their web traffic using company-based attributes and then measure the results by tracking engagement from target accounts. It helps translates web traffic data into an actionable Target Account Marketing roadmap that enables customers to create strategies that drive increased traffic from target accounts, better conversions, and increased revenue. The Demandbase Managed Analytics Offering enables businesses that have an existing Demandbase Analytics module to augment marketing and IT staffs with Demandbase's dedicated B2B marketing experts. Demandbase Consulting Services support the Demandbase Targeting and Personalization Platform, which identifies the company of web visitors and allows to take actions in real-time. With simple plug ins into existing online marketing tools such as web analytics, CMS, CRM, advertising exchanges, live chat, and marketing automation -- giving all of these tools a consistent view of the company attributes in real time. Because Demandbase can identify the business attributes of otherwise anonymous web visitors in real time, B2B marketers are able to target advertisements to the companies with the great revenue potential, personalize experiences for target accounts, and improve analytics and lead segmentation.

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