TRAFFIQ, Inc. announced a change in its leadership team. Lori Goldberg, Senior Vice President of Client Services, has been promoted to President of TRAFFIQ. With nearly 20 years of experience in the media industry, Lori is a proven leader in the digital space. During her time at TRAFFIQ, she has successfully led the account management, media planning and buying, search, creative and business development teams. Lori also played a key role in developing strong strategic partnerships within the industry. Prior to joining TRAFFIQ, Lori was a Client Partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large-scale clients, including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, The Travel Channel and Smith Barney. Her previous industry experience includes six years as a Vice President, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge, their interactive media division.

TRAFFIQ, Inc. announced the addition of online advertising technology development expert Scott Tomlin to its team. In his new role as Senior Vice President of Engineering, Tomlin will lead TRAFFIQ's team of developers and engineers to pioneer and deliver to market innovative new software solutions to improve workflow and productivity for the digital media, publishing and advertising industries. Tomlin brings nearly 15 years of experience in software development to the TRAFFIQ team. Reporting directly to the company's Chief Product Officer Eric Picard, Tomlin is tasked with end-to-end ownership of the company's engineering function, including software and systems architecture, software development and quality assurance.

TRAFFIQ, Inc. announced that experienced digital product and program manager Ratha Grimes has joined the TRAFFIQ Product Development team as Director of Product Management. Based out of Seattle, Wash., Grimes will lead the ongoing technical development of TRAFFIQ's digital media buying solution and steer the platform's technical direction with leading-edge technology development that anticipates market needs and delivers next-generation solutions for agencies and publishers. Grimes brings more than ten years of online advertising technology experience to TRAFFIQ, having served at Google, Microsoft, Bluestreak and others throughout her career. At TRAFFIQ, Grimes will report to Vice President of Product Management Bridget Bidlack, who recognized the important role Grimes' experience and vision will play in the future of the TRAFFIQ platform.