Company Overview of Verve Wireless, Inc.
Verve Wireless, Inc. offers location-based mobile advertising solutions. It provides an intelligent location-aware mobile advertising platform that enables advertisers to target by real-time user location/using geo-fences/location-driven audience and behavioral targeting; and delivers location-aware mobile campaigns for the U.S. brands. The company also conducts market research in automotive, retail, QSR-casual dining, travel, and other areas to provide brands and agencies with real-time mobile consumer insights for use in planning marketing campaigns. In addition, it offers Verve Ad Manager, a mobile monetization platform for advertisement serving, campaign management, and reporting; Verve ...
725 South Coast Highway 101
Encinitas, CA 92024
Founded in 2005
Key Executives for Verve Wireless, Inc.
Chief Executive Officer and Director
Compensation as of Fiscal Year 2014.
Verve Wireless, Inc. Key Developments
Verve Mobile Partners with Vistar Media to Create the First-Ever Multi-Screen Location Marketing Platform
Oct 31 13
Verve Mobile formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership, which was originally reported in MediaPost, will connect Verve's extensive collection of location-based data with Vistar's 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry's first multi-screen location-based marketing platform. The Verve and Vistar partnership will initially power two products. The first is multi-screen geo-fencing, which will enable advertisers to buy all digital media within the same geo-fence and provide a simple one-stop shop for targeting consumers near an advertiser's, or its competitors', locations.
Verve Wireless, Inc. Announces Management Changes
May 8 13
Verve Wireless, Inc. announced that James Smith has joined the company as Chief Revenue Officer and will oversee all sales and marketing functions including advertising sales, sales planning and account management, creative services and marketing and communications. James is based in Verve's New York office. James joins Verve from Warner Bros. Entertainment, where he was Chief Revenue Officer for its digital consumer properties Flixster and Rotten Tomatoes. to joining Flixster, James was Chief Revenue Officer at the Huffington Post. Verve also announced a major expansion of its national sales team, including the additions of: Neil Shapiro, as Vice President - East, based in New York. Neil joins Verve from Shazam, where he managed the Eastern and Midwest regions. The company appointed Jennifer Fine as Executive Director - Southwest, based in Los Angeles. Jennifer joins Verve from WHERE/PayPal Media where she held a similar role. The company appointed Kara Jenkins, as Director - New England, based in Boston. Kara joins Verve from WHERE/PayPal Media where she held a similar role. In addition, Beau Davis has been promoted to VP Strategic Accounts, a new role in which he will manage select key advertiser accounts nationwide. He will also continue to oversee Verve's Midwest sales team.
Verve Mobile Launches Revolutionary Place-Based Mobile Audience Targeting Solution
Feb 21 13
Verve Mobile announced it has launched Place Insights(TM), the first mobile place-based audience targeting solution purpose-built to help brands reach their optimal audiences based on the characteristics of a user's location. Verve is already the trusted partner to many Fortune 500 brands because of its unparalleled array of location targeting solutions, of which the Place Insights(TM) product is the newest addition. "Location is the most valuable input in audience targeting in mobile, and as the location expert, Verve has built the premier place-based audience targeting platform available today. The company has pre-built the 17 top audience segments that are most in demand by marketers. Verve has distinguished itself as the leader in location-based mobile advertising by providing brands with a broad array of solutions that leverage location data to power their mobile marketing. See the recent "State of the Market: Location-Based Mobile Advertising Report" for a review of some of those strategies.
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