October 01, 2014 6:28 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of TAG Heuer International SA

Company Overview

TAG Heuer International SA manufactures watches for men and women. The company also offers mobile phones; eyewear, such as optics and sunglasses; and leather goods and accessories, including wallets, belts, jackets, bags, cufflinks, bracelets, rings, and watch accessories. It sells its products through authorized e-retailers, stores, and its boutiques in Switzerland and internationally. TAG Heuer International SA was formerly known as Heuer Watchmaking Company and changed its name to TAG Heuer International SA in 1985. The company was founded in 1860 and is based in La Chaux de Fonds, Switzerland. TAG Heuer International SA operates as a subsidiary of LVMH Moet Hennessy Louis Vuitton SA.

6A rue Louis-Joseph Chevrolet

La Chaux de Fonds,  2300


Founded in 1860

729 Employees


41 32 919 80 00


41 32 919 90 00

Key Executives for TAG Heuer International SA

Chief Executive Officer and President
President of Lvmh Watch & Jewellery Southeast Asia
Executive Vice President
General Manager
Executive Officer
Compensation as of Fiscal Year 2014.

TAG Heuer International SA Key Developments

TAG Heuer to Open its Third Store in Australia at Precision Group's Macarthur Central in Brisbane

TAG Heuer is set to open its third store in Australia at Precision Group's MacArthur Central in Brisbane. The company will take a 10-year lease occupying a high profile corner on Edward and Elizabeth Streets.

Tag Heuer Introduces Meridiist Luxury Communication Device

Tag Heuer has announced its luxury communication instrument, Meridiist is now thinner, lighter and more powerful, offering dual Sim slots and 24/7 personal concierge service. The new Meridiist features a classic design and finishes of a luxury Tag Heuer watch. The new Meridiist collection starts at EUR 3,900 and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewellery retailers starting in September 2013.

TAG Heuer Announces Executive Changes

Francesco Trapani, President of the Watch and Jewelry Division, announced the appointment of Stéphane Linder as Chief Executive Officer of TAG Heuer as of June 1, 2013. Stéphane, who is currently Vice President of Sales North America for TAG Heuer, is taking over from Jean-Christophe Babin, who successfully developed the company since 2000 when he joined TAG Heuer as CEO.

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