July 29, 2014 6:20 PM ET

Media

Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers media research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. Nielsen Media Research, Inc. was formerly known as Cognizant Corporation and changed the name to Nielsen Media Research, Inc. in July, 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees

Phone:

212-708-7500

Fax:

212-708-7795

Key Executives for Nielsen Media Research, Inc.

President of Media Client Services North America
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2014.

Nielsen Media Research, Inc. Key Developments

Nielsen Presents at Nomura Investment Forum Asia 2014, Jun-05-2014 10:30 AM

Nielsen Presents at Nomura Investment Forum Asia 2014, Jun-05-2014 10:30 AM. Venue: Ritz-Carlton Millenia, 7 Raffles Avenue, Singapore, 039799, Singapore. Speakers: Sagar Phadke, Executive Director, Client Service.

BrightRoll to Advance Digital Video Audience Buying and Measurement with comScore and Nielsen

BrightRoll announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll platform, comScore validated Campaign Essentials(TM) and Nielsen Online Campaign Ratings(TM) will enable advertisers to leverage the power of third-party measurement data at every stage of the campaign lifecycle at no cost. The BrightRoll platform offers an advanced suite of tools to help advertisers increase the efficacy of their video ad campaigns. With audience measurement data from comScore and Nielsen built into the company's advanced programmatic buying console, advertisers will be able to plan and optimize campaigns against established key performance indicators (KPIs), while verifying campaign delivery to desired audiences by their measurement partner of choice. The enhanced end-to-end campaign workflow with comScore and Nielsen audience data will include key features to help advertisers plan, target, optimize and report on video ad campaigns, at no cost to them, all on the BrightRoll platform: Advanced planning provides users an interactive interface to define in-target audience delivery goals and forecast campaign reach and GRPs based on audience composition data from comScore or Nielsen. Audience composition filtering makes it easy for advertisers to set up campaigns, using comScore or Nielsen data to select the sites and/or segments best suited to find and reach intended audiences at scale. Intelligent audience optimization enables advertisers to reduce waste and improve campaign performance by maximizing in-target delivery using BrightRoll's automated optimization algorithm and real-time data from comScore or Nielsen. Integrated reporting built into the BrightRoll platform allows advertisers to access official comScore validated Campaign Essentials and Nielsen Online Campaign Ratings in-target audience composition reports for clients free of charge.

Nielsen Presents at 6th Annual TV & Film Finance Forum East, Apr-15-2014 03:00 PM

Nielsen Presents at 6th Annual TV & Film Finance Forum East, Apr-15-2014 03:00 PM. Venue: Dream Hotel Downtown, 355 West 16th Street, New York, NY 10011, United States. Speakers: Peter Katsingris, Vice President, Media Analytics.

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