October 24, 2014 4:43 AM ET

Internet Software and Services

Company Overview of OwnerIQ, Inc.

Company Overview

OwnerIQ, Inc. operates an advertising platform and participates in advertising exchanges. It offers Path to Purchase Targeting solution that enables users to reach potential customers online by targeting them in various phases of purchases, such as in-market shopping, intent, ownership, and duress, as well as drives new online customers. The company also provides Retailer Targeted Marketing solution that provides advertisers with data and transparency to their targeted media campaigns, as well as transforms online retailers into targeted audience segments. In addition, it offers Vendor Targeted Marketing solution that enables retail advertisers to reach audiences, as well as creates online m...

27-43 Wormwood Street

Floor 4

Boston, MA 02210

United States

Founded in 2006





Key Executives for OwnerIQ, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Executive Vice President of Retailer & Manufacturer Business
Co-Founder and Vice President of Ad Platform Technologies
Co-Founder and Executive Vice President of Ad Platforms
Co-Founder and Chief Financial Officer
Compensation as of Fiscal Year 2014.

OwnerIQ, Inc. Key Developments

OwnerIQ Releases Platform Enhancements to Improve Sharing of 2nd Party Data

Manufacturers using OwnerIQ's Co-Operative Audience Exchange, or CoEx, can now create custom terms and conditions to enable retailers to advertise to their site audience. OwnerIQ said the new feature is available to all 300 of its retailer, manufacturer and e-commerce partners that are using the CoEx platform to safely and comfortably transform the browsing behavior of their website audiences into rich advertising targets. The new CoEx Custom Terms and Conditions feature, which launched in CoEx version 4.8, significantly reduces the steps and time needed to gain approval for launching ad campaigns. The feature also enables data partners and advertisers to establish additional incentive programs for sharing their data, such as required reporting or co-op reimbursement plans.

OwnerIQ, Inc. Presents at Strategic and Financial Investment Conference, Jun-18-2014 11:30 AM

OwnerIQ, Inc. Presents at Strategic and Financial Investment Conference, Jun-18-2014 11:30 AM. Venue: The Princeton Club, New York, New York, United States. Speakers: Doug Shattuck, Co-Founder and Chief Financial Officer.

OwnerIQ Releases RANGER 3.0

OwnerIQ has released RANGER 3.0, the latest version of the predictive technology contained in its in-house demand side platform, OPTMS. The RANGER technology was developed to maximize OwnerIQ's path to purchase data. The 3.0 version's algorithm further increases the scale of advertisers' online conversion campaigns by 'prospecting' active consumers to grow the re-targeting pool, and ultimately the customer base. OwnerIQ's unique targeting solutions enable advertisers to target online ad messages to consumers based on the products and brands they browse across hundreds of top retailer, manufacturer and e-commerce websites. OwnerIQ executes targeted media campaigns powered by this rich data through OPTMS, its in-house demand side platform, which is integrated with all major inventory pools and enables the company to find their unique cookies at scale in real-time bidding environments.

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