April 19, 2014 4:57 PM ET

Internet Software and Services

Company Overview of OwnerIQ, Inc.

Company Overview

OwnerIQ, Inc. operates a network of channel-focused Websites to help consumers find and store must have self-support product information. The company operates MostIQ, a demand side platform that analyzes various individual consumer product and brand interactions seen across its data network; and Co-Op Exchange that allows online co-operative advertising transforming consumer visits to retailer and manufacturer Websites into online co-operative marketing. It enables advertisers and agencies to target an online display advertising message based on what products and brands consumers actually own and/or intend to buy; and retailers and manufacturers to generate advertising revenue by transformin...

320 Congress Street

Boston, MA 02210

United States

Founded in 2006





Key Executives for OwnerIQ, Inc.

Founder and Chief Executive Officer
Co-Founder and Executive Vice President of Retailer & Manufacturer Business
Co-Founder and Vice President of Ad Platform Technologies
Co-Founder and Executive Vice President of Ad Platforms
Co-Founder and Chief Financial Officer
Compensation as of Fiscal Year 2013.

OwnerIQ, Inc. Key Developments

OwnerIQ Releases RANGER 3.0

OwnerIQ has released RANGER 3.0, the latest version of the predictive technology contained in its in-house demand side platform, OPTMS. The RANGER technology was developed to maximize OwnerIQ's path to purchase data. The 3.0 version's algorithm further increases the scale of advertisers' online conversion campaigns by 'prospecting' active consumers to grow the re-targeting pool, and ultimately the customer base. OwnerIQ's unique targeting solutions enable advertisers to target online ad messages to consumers based on the products and brands they browse across hundreds of top retailer, manufacturer and e-commerce websites. OwnerIQ executes targeted media campaigns powered by this rich data through OPTMS, its in-house demand side platform, which is integrated with all major inventory pools and enables the company to find their unique cookies at scale in real-time bidding environments.

Mediahub/Mullen and OwnerIQ Announces Digital Media Partnership

Mediahub/Mullen and OwnerIQ announced a digital media partnership that will bring customized insights and analytics gleaned from OwnerIQ's unique Path to Purchase data to Mediahub's client portfolio. Mullen/Mediahub's relationship with OwnerIQ grew organically over the past two years as the latter company performed consistently on some of agency's marquee accounts. Recently, the agency decided to explore creating a deeper relationship with the company. As part of the deal, OwnerIQ will develop a unique educational series- one that will show the Mediahub staff how to make the most of the programmatic marketplace.

OwnerIQ, Inc. Appoints Chris Greig as SVP of Publisher, Strategic Relations

OwnerIQ announced that it has named Chris Greig as SVP of Publisher, Strategic Relations. Chris Greig will lead the Path-to-Purchase media company's burgeoning relationships with shopping and price-comparison sites, deal sites, and product-support sites. Greig joins OwnerIQ from Valassis Digital, where he served simultaneously as VP of business development for Brand.net and VP of operations for Valassis Audience Network. The company noted that Greig will also be responsible for establishing and optimizing OwnerIQ's strategic technology relationships, which focus on growing OwnerIQ's targeting and analytics suite. He will also look for opportunities to bring OwnerIQ's digital shopper marketing products to new customer groups.

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