April 17, 2014 3:22 AM ET

Commercial Services and Supplies

Company Overview of The Weather Channel, LLC

Company Overview

The Weather Channel, LLC provides weather forecasts, content, and data through television, online, mobile, and tablet screens. It offers forecasts in the areas of aches and pains, agricultural, air quality, beach and marine, beauty, family time, fitness, interstate, national and regional, and pollen; provides maps; and offers mobile and downloads, such as desktop weather, email/SMS alerts, mobile, notify! voice alerts, RSS feeds, screensavers, toolbars and more, and widgets and gadgets. The company also provides content on TV; offers content in the areas of camping and hiking, fishing reports, golf conditions, home improvement, lawn and garden, picnic and grilling, and ski conditions; and pr...

300 Interstate North Parkway

Atlanta, GA 30339

United States

Founded in 1982





Key Executives for The Weather Channel, LLC

Chairman and Chief Executive Officer
Age: 51
Chief Financial Officer
Chief Operating Officer
President of Digital Division
President of The Weather Channel Network
Compensation as of Fiscal Year 2013.

The Weather Channel, LLC Key Developments

Weather Co. Appoints Sandy Grushow to its Board

Sandy Grushow is joining the board of Weather Co. Grushow was a former chairman of the Fox Television Entertainment Group, where he oversaw Fox Broadcasting and the 20th Century Fox Television production studio.

The Weather Channel, LLC Appoints Michael Rubin as Vice President of Long Form for MSNBC

The Weather Channel, LLC announced that Michael Rubin, vice president of long form for MSNBC, will be leading the long form programming group at Weather. Rubin will be responsible for all aspects of long form programming, including development and scheduling for the network. He will continue in his current role at MSNBC, an example of Weather's ongoing partnership with NBCUniversal, one of its three owners. Along with its comprehensive live coverage of local and national weather, The Weather Channel features weather-themed original series such as Forecasting the End, Hacking the Planet and Coast Guard Alaska. Rubin will report to David Clark, president of The Weather Channel network. Rubin has been vice president of long form for MSNBC since 2006, overseeing all aspects of long form programming, development and scheduling for the weekend primetime block.

The Weather Channel, LLC Provides Big Data Solution to Chinese Meteorological Administration

The Weather Channel, LLC announced an expanded relationship with Huafeng Group, a division of the Chinese Meteorological Administration (CMA). Huafeng has completed installation of DataCloud, The Weather Company’s proprietary big data management solution for national meteorological agencies, making the People’s Republic of China (PRC) a global leader in the integration of DataCloud. CMA and Huafeng will use DataCloud to power weather content sent to its clients across television, online, mobile and automotive products. The DataCloud solution aggregates a country’s weather data sets into a simplified, easy-to-use format for better weather visualization, forecasting, warning dissemination and public communication through television or digital platforms. CMA and Huafeng produce all weather broadcasts for China Central Television (CCTV) and other consumer and enterprise clients, so The Weather Company International will drive global forecast television presentations seen throughout the PRC.

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