Company Overview of Networked Insights, Inc.
Networked Insights, Inc. develops a marketing decision platform that helps companies use real time data to optimize marketing. It offers Audience Sync for brand discovery, audience identification, trend discovery, and brand perceptions; Media Sync for television advertising optimization, television program analysis, and digital media optimization; and Content Sync for targeting customers with the content they want, producing the content, and measuring effectiveness. Networked Insights, Inc. was founded in 2006 and is based in Madison, Wisconsin with additional offices in New York, New York; Chicago, Illinois; and Toronto, Canada.
33 East Main Street
Madison, WI 53703
Founded in 2006
Key Executives for Networked Insights, Inc.
Founder and Member of Advisory Board
Chief Operating Officer and Director
Senior Vice President of Sales and Marketing
Compensation as of Fiscal Year 2012.
Networked Insights, Inc. Key Developments
Networked Insights, Inc. Names Thomas Hartman as Senior Vice President of Sales and Marketing
Dec 10 12
Networked Insights, Inc. announced the appointment of Thomas Hartman as senior vice president of sales and marketing, effective December 10, 2012. In his new role, Mr. Hartman will assume responsibility for all marketing and sales efforts for Networked Insights, the recognized leader in real-time marketing solutions for global brands. For the past nine years, he worked in a series of increasingly senior roles at Conde Nast, serving most recently as senior vice president of corporate sales.
Networked Insights, Inc. Presents at 2011 CMO Leadership Forum, Nov-17-2011 12:00 PM
Nov 14 11
Networked Insights, Inc. Presents at 2011 CMO Leadership Forum, Nov-17-2011 12:00 PM. Venue: Boston, MA, United States. Speakers: Daniel Neely, Founder, Chief Executive Officer and Director.
Networked Insights, Inc. Launches 'Audience Sync' Product
Nov 8 11
Networked Insights, Inc. announced the launch of 'Audience Sync' product. Given the widespread adoption of social media as a means to communicate preference and interests, the challenge for brand marketers is no longer finding consumer data, it's uncovering actionable insights in that data. To address this growing need, Networked Insights is launching Audience Sync, a new service platform that uses advanced semantic-based analytics to synchronize real-time consumer feedback and translate it into actionable marketing insights. Audience Sync uncovers genuine, un-biased audience interests from social media and web channels that brands like MillersCoors and MTV Networks are already using to sync with their customers and optimize marketing spend. On the heels of a $20 million round of funding lead by Goldman Sachs Asset Management, the launch of Audience Sync builds on the company's vision to evolve the antiquated process by which marketing and media planning decisions are made. The insights provided through Networked Insights' Audience Sync platform is put through a rigorous three-step process: Define: Audience Sync establishes the key attributes of the audience a brand wants to sync with to identify existing audiences or discover new audiences. Discover: Using a trend identification engine, Audience Sync analyzes the audience and discover what matters in their lives. Synchronize: Audience Sync compiles key insights into a tangible set of actions that inform marketing strategy, media planning, messaging and creative, as well as content strategies that support it. Sample Audience Sync Report - Mountain Dew: To showcase the valuable consumer insights that brands can use to make better marketing decisions, Networked Insights created a sample Audience Sync report for Mountain Dew. This report was not commissioned by Mountain Dew or PepsiCo and is a third-party analysis of the brand via social media channels and the interaction of online audience segments.
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