August 01, 2014 10:29 AM ET

Internet Software and Services

Company Overview of ThinkVine Corporation

Company Overview

ThinkVine Corporation offers a marketing mix optimization software solution for B2C marketers. The company’s cloud-based, Software-as-a-Service technology combines demographic information, market and category data, consumer behavior data, and marketing science to model the collective influence of a marketing plan on how people buy. Its software enables marketers in making strategic decisions about spending levels, tactics, and timing across consumer groups, products, channels and geographies, as well as short and long term forecasts of return on investment, sales, profits, and other metrics; building custom marketplaces that reflect the dynamics of business, including the impact of media, tr...

10816 Millington Court

Cincinnati, OH 45242

United States

Founded in 2000





Key Executives for ThinkVine Corporation

Founder and Chief Executive Officer
Chief Financial Officer
Age: 56
Vice President of Software Engineering
Vice President of Analytical Services
Executive Vice President of Sales
Compensation as of Fiscal Year 2014.

ThinkVine Corporation Key Developments

ThinkVine Names John Hennessy as Executive Vice President of Sales

ThinkVine named John Hennessy as its executive vice president of sales. Previously, Hennessy held positions with technology startups Locus Traxx and Mobeam.

ThinkVine Introduces New Features into Marketing Mix Optimization Software

ThinkVine introduced new features into its marketing mix optimization software that give brands unprecedented insight into how their marketing activities influence customer behavior and drive sales. The product update enables marketers to view more detailed information about the forecasted results of their campaigns and test more marketing mix scenarios, enhancing their ability to make objective decisions about how to spend their marketing dollars. By showing what tactics drive the most sales and provide the best ROI based on the habits of specific customer segments, ThinkVine's software gives marketers the answers they need, when they need them.

ThinkVine Launches First DIY Marketing Mix Optimization Application for Building Custom Virtual Marketplaces

ThinkVine launched first DIY marketing mix optimization application for building custom virtual marketplaces. The new version of ThinkVine's marketing mix optimization software released gives brands the power to create their own virtual marketplaces that simulate how consumer spending will be affected by changes in marketing budget and strategy to determine how results can be improved. The new service offering enables companies to achieve the great return on their marketing spend by creating agent-based models that simulate how consumers' purchasing behavior is influenced by different marketing activities. This version of the ThinkVine software is the first marketing solution that offers a DIY option for companies, agencies and consultants that want to build their own simulated marketplaces for planning and forecasting. ThinkVine's software-as-a-service solution has also been updated for marketers that want to quantify results and plan at a faster pace. These updates include the next generation of SmartMix, which automatically optimizes marketing plans based on budget and business goals, and more control when running "what if" scenarios for more accurate sales forecasts. ThinkVine's software replicates the marketplace by building a population of simulated consumers -or 'agents' -based on real-world data about consumers, their media consumption and their purchasing behavior. Marketers can then explore different budget levels, marketing mixes, targeting strategies, and timing of activities to see how revenue and return on investment change under different scenarios. Built on the ThinkAhead Technology engine, the new software version enables efficient modeling and agile planning for a fast, flexible path from model building to running 'what if' simulations to delivering granular insights, accurate forecasts, and optimized plans. ThinkVine supports and guides customers throughout the process by providing demographic and response data on consumers via built-in marketing science, a workflow that supports the modeling process, and comprehensive training and support. Features of the new release include: A new user interface for modelers to quickly and easily build custom agent-based marketplaces with consumer, marketing, channel and competitive dynamics; autocalibration, an innovative modeling function that helps automate the process of building marketplaces and results in faster insights and forecasts; the next generation of ThinkVine's innovative SmartMix functionality that automatically finds an optimized solution that meets key business goals like sales, ROI and profit; new charts that evaluate the causes of changes in sales to understand the impact of marketing and other drivers and that benchmark actual to forecasted sales to stay on track to achieve annual goals; more features for providing control over variables that affect 'what if' forecasts; and software usage metrics for companies to actively manage organizational adoption.

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