ParAccel, Inc. announced three new reseller partnerships in EMEA. The new resellers, located in Benelux, Israel and Slovenia, will now provide big data analytics solutions for new customers, as well as expanding local support to ParAccel's current customers, in those countries and regions. The three new partnerships focus on providing business intelligence (BI) and data warehousing solutions alongside ParAccel to allow organizations to drive business and innovation.

ParAccel, Inc. Presents at AGC's Partners' Boston 2012 Conference, Oct-16-2012 12:30 PM. Venue: The Westin Copley Place, Boston, Massachusetts, United States.

Merkle expanded its use of the ParAccel, Inc.'s Analytic Platform, which is at the core of its customer data integration application. Because ParAccel is built from the ground up to handle any type of analytics on massive amounts of data, Merkle is able to use data in a more granular form. The agency is able to generate a targeted list of consumers based on over 100 specific attributes for each client's marketing objectives and audience. ParAccel's support for detailed data allows its clients to get more accurate results, while processing more data, faster than competing offerings. The expanded application now stores 200 terabytes of raw data, compressing it down to 50 terabytes on ParAccel, giving Merkle the ability to offer its clients better matching options to fine tune its targeted marketing and improve conversion rates. The company has also added new regions, increased the number of analysts accessing their system, and moved to daily updates compared to previous weekly updates. ParAccel's massively parallel architecture allows Merkle to predict growth, scale in linear fashion, and add new clients with node-by-node expansion. This flexibility aligns the cost of infrastructure with revenue and customer requirements.