Company Overview of Kenshoo Ltd.
Kenshoo Ltd. provides a search engine marketing platform (SEM) for campaign management to agencies, advertisers, and affiliate marketers internationally. It offers KENSHOO SEARCH, a SEM platform that automates the process of building and optimizing cross channel search campaigns; and lead to site optimization solution, a SEM and landing page optimization solution for online directories and Internet Yellow Page providers. The company also provides Kenshoo Editor that enables paid search updates across various accounts and channels through a graphical interface, customizable views, and drag-and-drop functionality; Kenshoo Anywhere that enables marketers to analyze campaign data, identify oppor...
6 Habarzel Street
Founded in 2006
Key Executives for Kenshoo Ltd.
Co-Founder and Chief Executive Officer
Co-Founder and Chief Strategy Officer
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2013.
Kenshoo Ltd. Key Developments
Kenshoo Unveils New Mobile App for Monitoring Digital Marketing Activity
Feb 13 14
Kenshoo revealed a prototype of its new mobile application, Kenshoo Anywhere, at the K(2) innovation event in Half Moon Bay, California. The app provides Kenshoo clients easy access to custom reporting dashboards, with the ability to view performance reports across various digital marketing assets and metrics. Through Kenshoo Anywhere, marketers can quickly analyze campaign data, identify opportunities for optimization, and collaborate with team members. The company recently released a case study with eBay Enterprise demonstrating an 80% increase in return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo delivered an unprecedented 44x lift in revenue. The company has a long track record of being first-to-market with innovative digital marketing technology solutions. Kenshoo was recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave(TM): Social Advertising Platforms, Fourth Quarter 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, fourth quarter of 2012. The new Kenshoo mobile app extends this market-leading technology to advertisers anywhere. Kenshoo Anywhere is now available to select marketers in limited beta release and will be accessible for all Kenshoo clients through the Apple iPhone app store in second quarter of 2014.
Kenshoo Appoints Grady Burnett to Board of Directors
Jan 22 14
Kenshoo announced the appointment of Grady Burnett to its Board of Directors. Burnett is widely regarded as a pioneer in online advertising, having spent four and a half years at Facebook as VP, Global Marketing Solutions. Previously, Burnett spent four years at Google where he launched and oversaw Google's Ann Arbor, Michigan, office as Director of Online Sales and Operations for the Google North American AdWords team. Currently, Burnett is the Chief Operating Officer at Flurry.
Kenshoo Appoints Gary Nafus as Managing Director, Americas
Jan 9 14
Kenshoo announced the appointment of Gary Nafus as Managing Director, Americas. Nafus boasts more than 15 years of enterprise-class software sales experience and has been serving as Vice President of Sales and Interim Managing Director, Asia Pacific at Kenshoo since March, 2013. Prior to Kenshoo, Nafus was Vice President Sales at Oracle Corporation in North America. In his new role, Nafus will oversee and manage Kenshoo's expansion, strategy and client delivery to ensure continued success across key markets including the United States, Canada, Mexico, and Brazil. Nafus will oversee efforts in the Americas designed to help marketers make the most of their advertising budgets through industry-leading innovations such as Kenshoo's Halogen Technology for predictive analytics, ActiveCluster for algorithmic bidding and Demand Driven Campaigns for social advertising optimization and SmartPath for dynamic cross-channel attribution.
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