December 22, 2014 12:56 PM ET

Internet Software and Services

Company Overview of Kenshoo, Ltd.

Company Overview

Kenshoo, Ltd. is a software company that engineers cloud-based digital marketing and predictive media optimization technology solutions. The company offers Kenshoo Search, a solution that enables clients to manage, automate, and optimize search engine marketing campaigns; and Kenshoo Social, a solution that helps clients in building their brands and generate the demand. It also provides Kenshoo Local, a platform that empowers clients for managing local search, directory/map listings, and place pages to agencies that manage small and medium-sized businesses; clients with high volume of stores, dealers, franchises, etc.; advertisers with various individual locations, such as retailers, auto ma...

6 Habarzel St.

Lobby B

4th floor

Tel-Aviv,  6971010

Israel

Founded in 2006

Phone:

972 3 746 6500

Fax:

972 3 746 6510

Key Executives for Kenshoo, Ltd.

Co-Founder and Chief Strategy Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Age: 43
Chief Operating Officer
Compensation as of Fiscal Year 2014.

Kenshoo, Ltd. Key Developments

Kenshoo Announces New Partnership with Conversed

Kenshoo has announced a new partnership with Conversed. Under the partnership, Conversed will use Kenshoo Social to manage social advertising campaigns for its clients on Facebook and Twitter. Kenshoo Social is an advanced platform that automates the creation, management, and optimisation of highly-targeted social marketing campaigns. Kenshoo has been named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, and was also named the sole leader in The Forrester Wave: Social Advertising Platforms, fourth quarter of 2013.

Kenshoo Mulls New York IPO

Kenshoo Ltd. is planning an initial public offering on a U.S. exchange next year that could value it at about $750 million, according to Chief Executive Officer Yoav Izhar-Prato. Kenshoo has been in talks with financial institutions for a New York listing, Izhar-Prato said. “It’s healthy for us to be a public company,” Izhar-Prato said in a phone interview on October 6, 2014.

iCrossing Announces Preferred Partnership Agreement with Kenshoo

iCrossing announced it has formed a strategic partnership with Kenshoo to combine its renowned performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership will drive innovation, efficiency and performance for iCrossing’s portfolio of Fortune 500 clients. By integrating Kenshoo into CMP and then layering in its search marketing, media strategy, data science and analytics expertise, it has established the most sophisticated performance media offering on the market. The partnership will leverage iCrossing’s preferred agency access to the Hearst audience platform, which encompasses data from 200 million unique visitors (UVs) monthly, to deliver audience-based, insight-driven search and social marketing solutions for iCrossing clients. Through its advanced technology, the combined platform will also enable superior performance through precision targeting, supplemental monitoring, and innovative analytical tools. Kenshoo was selected because of its predictive marketing software and its ability to integrate with iCrossing’s unique data sources and systems to deliver an enhanced experience for clients. Additionally, both iCrossing and Kenshoo have been recognized as best in class media and technology service providers.

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