30 Second Software, Inc., doing business as Digby, provides mobile commerce and mobile in-store customer engagement solutions for retailers. It offers Digby, a mobile commerce software platform that enables retailers to offer a mobile optimized Website and applications for iPhone/iPod Touch, BlackBerry, and Android devices; and Digby Localpoint, a mobile platform that enables location-based marketing, analytics, and commerce for brands to attract, influence, and understand relationship with their loyal customers across channels. The company also provides mobile implementation, account management, and business intelligence services. It enables retailers to optimize their mobile strategy and u...
3801 South Capital of Texas Highway
Barton Creek Plaza II
Austin, TX 78704
Founded in 2006
30 Second Software, Inc. Announces the Launch of Digby Localpoint
Jan 16 12
30 Second Software, Inc. announced the launch of Digby Localpoint, a revolutionary new mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand's physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels. How it works - Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand's app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience. The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store, enabling brands to take a significant leap forward in understanding and influencing the consumer's multi-channel buying experience. Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby. Digby will showcase Localpoint at the National Retail Federation (NRF) Big Show in New York City, booth no. 653. Key components of the Digby Localpoint Platform include: Analytics -- Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future; Outreach -- Localpoint Outreach enables brands to directly communicate through their app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique "Deal of the Day" offers that are time and location sensitive where it is most logical for consumers to receive them -- close to where they work, live and play; Venue -- Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit, and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video; and Storefront -- Localpoint Storefront is based on Digby's long and successful history of providing the best-in-class mobile shopping experience for more than 50 top brands so consumers can easily search browse and buy when at home, mobile, and in the store. Digby Localpoint helps brands: effectively engage with consumers through their own branded app, based on their preferences and buying habits; understand when their most loyal customers visit their locations; uncover conversion rates for products purchased in retail stores; drive traffic to their places of business with location-sensitive marketing programs; influence buying decisions; and enable consumers to search, browse and buy products from their smartphones whether they are at home, on the go or in the store.