September 21, 2014 6:06 AM ET

Internet and Catalog Retail

Company Overview of ideeli Inc.

Company Overview

Ideeli, Inc. operates a members-only online shopping site in the United States. It offers women's fashion apparel, beauty products, and accessories, as well as products for men and home. Members participate in limited-time online sales events featuring products from various brand partners across apparel, accessories, home, and beauty categories. The company was founded in 2006 and is headquartered in New York, New York. As of January 13, 2014, ideeli Inc. operates as a subsidiary of Groupon, Inc.

620 Eighth Avenue

45th Floor

New York, NY 10018

United States

Founded in 2006



Key Executives for ideeli Inc.

Chief Executive Officer
Founder and Chairman
Chief Revenue Officer
Senior Vice President of Production & Studio
Senior Vice President and General Merchandising Manager
Compensation as of Fiscal Year 2014.

ideeli Inc. Key Developments

ideeli, Inc. Presents at 5th Annual TAG Spring Consumer Conference, Apr-10-2013 01:10 PM

ideeli, Inc. Presents at 5th Annual TAG Spring Consumer Conference, Apr-10-2013 01:10 PM. Venue: The InterContinental Hotel New York Times Square, 300 West 44th Street at Eighth Avenue, New York, New York, United States. Speakers: Janee Ries, SVP, General Merchandising Manager.

ideeli, Inc. Announces Board Appointments

ideeli, Inc. announced that seasoned retail industry veteran Bob Rosenblatt is joining as president, effective from October 24, 2012. In this new role, Rosenblatt will bring his broad-based and extensive retail experience, enabling the company to sharpen its focus on its core customers and its goal of ensuring long-term, profitable growth. Founder and CEO Paul Hurley will become chairman of the board of directors, with responsibility for defining the strategic direction and broader vision of the company as it moves on to the next stage of development. Rosenblatt comes to ideeli with more than 25 years of experience leading mid-sized and large retail organizations, including Tommy Hilfiger, HSN and Bloomingdale. As group president and COO of Tommy Hilfiger Corporation (THC), Rosenblatt grew year-on-year revenues and profitability by double digits and helped build its first transactional Web site. Prior to THC, Rosenblatt was CFO and then president of HSN. While there, Rosenblatt spearheaded development of the company's online operation, consistently increased revenue, and significantly expanded the organization's customer reach and vendor relationships. Prior to HSN, Rosenblatt served as senior vice president and CFO of Bloomingdale. Most recently, Rosenblatt ran a consulting practice specializing in helping investment firms determine value in consumer companies as well as helping retail firms maximize profitability. He has been and is currently on several boards of directors in the retail and technology industry, including the board of Deb Shops Inc. and RetailNext.

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