November 27, 2014 12:49 PM ET

Internet Software and Services

Company Overview of Webtrends Inc

Company Overview

Webtrends Inc. develops a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights. It provides Webtrends Streams, a digital marketing solution that engages customers across mobile, social, and online channels. The company offers digital measurement solutions in the areas, such as multi-channel, Website, collaboration, social, and mobile measurement; conversion optimization solutions, including mobile and social optimizations, online testing, and targeting and segmentation solutions, as well as retail, travel, and finance optimizations; and campaign optimization solutions in the areas, such as Facebook campaigns, email remarketing...

851 SW 6th Avenue

Suite 1600

Portland, OR 97204

United States

Founded in 1993

400 Employees





Key Executives for Webtrends Inc

Chief Executive Officer
Vice President and General Counsel
Senior Vice President of North American Sales & Worldwide Business Development
Vice President and General Manager of EMEA
Senior Director Technical Services
Age: 45
Compensation as of Fiscal Year 2014.

Webtrends Inc Key Developments

Webtrends Partners with RS Components to Deliver Significant Sales Uplift

Webtrends has partnered with RS Components to deliver significant sales uplift. RS Components brought Webtrends on board to see what specialised testing and targeting would reveal. Webtrends Optimize delivers a complete selection of test and target types, including A/B, multivariate tests, advanced segmentation, behavioural targeting and personalisation. It provides reliable results, scalability to grow with success and simple yet comprehensive reporting to provide actionable insights. Through Webtrends’ multi-variate testing, RS Components was able to look at key stages in the purchase process to improve the user experience through effective design. The company deployed Webtrends Segments across its UK website to analyse customer behaviour through the sales funnel.

Webtrends Appoints Joe Davis as Chief Executive Officer

Webtrends announced the appointment of Joe Davis to Chief Executive Officer. Bringing more than 25 years of technology experience, Davis assumes the role effective immediately and will lead the company's business strategy and worldwide operations. Most recently, Davis was the CEO of Tocata.

Webtrends Expands SaaS Operations to ViaWest's Data Center Complex in Hillsboro

Webtrends announced the expansion of its global SaaS operations to ViaWest's Data Center Complex in Hillsboro, OR. The expansion is a strategic move to reinforce the commitment Webtrends continues to make to its customers by providing the best security and uptime.

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