October 21, 2014 3:19 AM ET


Company Overview of MassiveImpact International Limited

Company Overview

MassiveImpact International Limited offers performance based mobile advertising solutions. The company provides targeting and traffic monetization solutions through its product, TargetAdLive. Its clientele include Gameloft, Citibank, American International Assurance, and OK Bank. The company caters to finance, insurance, gaming, and education industries. MassiveImpact International Limited is based in Israel.

Key Executives for MassiveImpact International Limited

Chief Executive Officer and Director
Chief Financial Officer
Vice President of Research and Development
Vice President of Media
General Manager
Compensation as of Fiscal Year 2014.

MassiveImpact International Limited Key Developments

MassiveImpact International Limited Launches the Freemium Exchange for Publishers

MassiveImpact International Limited introduced its new Freemium Exchange at Mobile World Congress, revolutionizing mobile publishers' traffic monetization. The new model increases publishers' earnings by eliminating all ad serving commission fees while guaranteeing full monetization of publishers' inventory. The Freemium Exchange Model connects publishers to ad networks' CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers' earnings by connecting them to a new segment of performance advertisers. MassiveImpact's Real Time Performance technology is a unique new ad serving approach, matching advertisers' offers with publishers' specific visitors, based on the users' mobile behavior and purchase history. Due to this innovative patented technology, MassiveImpact is able to offer an unprecedentedly accurate and relevant personalized ad serving technique that drives up both publishers' traffic value and advertisers' digital advertising ROI. MassiveImpact currently works with hundreds of top global gaming, m-commerce, financial and entertainment brands to create and deliver tailor-made mobile ad campaigns, addressing advertisers' specific needs, in virtually any market around the world. MassiveImpact is the only mobile marketing platform that guarantees an ROI on mobile ad budgets. Advertisers pay only when a predefined goal is fulfilled: an online purchase, app install or in-app purchase, allowing mobile advertisers to plan out their marketing budget, with a pre-set definition of expected results. The new Freemium Exchange is now available to qualified global publishers who own a mobile traffic source, whether it is a mobile site or an application.

Similar Private Companies By Industry

Company Name Region
Just Us Ltd. Middle East/Africa
TieGo Ltd. Middle East/Africa
InfoCyclone, Inc. Middle East/Africa
mPrest Systems Ltd. Middle East/Africa
Kodak Israel Middle East/Africa

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Bertelsmann AG Europe
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact MassiveImpact International Limited, please visit www.massiveimpact.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.