October 21, 2014 3:19 AM ET

Software

Company Overview of MassiveImpact International Limited

Company Overview

MassiveImpact International Limited offers performance based mobile advertising solutions. The company provides targeting and traffic monetization solutions through its product, TargetAdLive. Its clientele include Gameloft, Citibank, American International Assurance, and OK Bank. The company caters to finance, insurance, gaming, and education industries. MassiveImpact International Limited is based in Israel.

Key Executives for MassiveImpact International Limited

Chief Executive Officer and Director
Chief Financial Officer
Vice President of Research and Development
Vice President of Media
General Manager
Compensation as of Fiscal Year 2014.

MassiveImpact International Limited Key Developments

MassiveImpact International Limited Launches the Freemium Exchange for Publishers

MassiveImpact International Limited introduced its new Freemium Exchange at Mobile World Congress, revolutionizing mobile publishers' traffic monetization. The new model increases publishers' earnings by eliminating all ad serving commission fees while guaranteeing full monetization of publishers' inventory. The Freemium Exchange Model connects publishers to ad networks' CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers' earnings by connecting them to a new segment of performance advertisers. MassiveImpact's Real Time Performance technology is a unique new ad serving approach, matching advertisers' offers with publishers' specific visitors, based on the users' mobile behavior and purchase history. Due to this innovative patented technology, MassiveImpact is able to offer an unprecedentedly accurate and relevant personalized ad serving technique that drives up both publishers' traffic value and advertisers' digital advertising ROI. MassiveImpact currently works with hundreds of top global gaming, m-commerce, financial and entertainment brands to create and deliver tailor-made mobile ad campaigns, addressing advertisers' specific needs, in virtually any market around the world. MassiveImpact is the only mobile marketing platform that guarantees an ROI on mobile ad budgets. Advertisers pay only when a predefined goal is fulfilled: an online purchase, app install or in-app purchase, allowing mobile advertisers to plan out their marketing budget, with a pre-set definition of expected results. The new Freemium Exchange is now available to qualified global publishers who own a mobile traffic source, whether it is a mobile site or an application.

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