September 22, 2014 1:23 PM ET

Internet Software and Services

Company Overview of Blekko, Inc.

Company Overview

Blekko, Inc. is a consumer facing search engine that delivers relevant and spam free search results. It provides Slashtag, a tool used to filter search results and helps to search high quality sites; and Slashtag boosting, which boosts relevant sites based on the category of the search query. The company was founded in 2007 and is based in Redwood City, California.

100 Marine Parkway

Suite 275

Redwood City, CA 94065

United States

Founded in 2007

Phone:

650-631-3845

Fax:

650-631-5859

Key Executives for Blekko, Inc.

Founder and Chief Executive Officer
Chief Financial Officer
Age: 46
Vice President of Operations
Chief Architect
Compensation as of Fiscal Year 2014.

Blekko, Inc. Key Developments

Blekko Announces Launch of Izik for Smartphones

Blekko, Inc. announced the launch of izik for smartphones, bringing their popular categorical search experience to iOS and Android users. izik capitalizes on the form and image rich functionality of today's touch-screen devices, delivering search results in a highly-visual format, organized by category and easy to navigate with the flip of a finger. izik for smartphones includes the same great touch-based features as the popular izik tablet app, redesigned for the smaller real estate common on most mobile phone screens. The smartphone app also includes a new feature called "What's Nearby" that helps user to find popular local establishments close to user such as cafes, movie theaters, bars, restaurants, and more. This feature is available only on izik for smartphones, reflecting how smartphones are used as a tool while on the go more frequently than tablets, which tend to be used mostly in a home or office. izik leverages Blekko's unique Dynamic Inference Graph, the most sophisticated categorization engine ever built, to deliver a dynamically created set of categories for every query. The Dynamic Inference Graph is an enormous semantic database that algorithmically maps queries into thousands of categories. For example, a search for "Michelle Obama" offers users the ability to directly access a quick answer as well as results from politics, fashion and news, while a search for "US Open" offers tennis, gold, scores and leaderboards, history as well as vivid images. Users can swipe their way through results in any one category, scroll to see results from other categories, pinch to zoom and easily share results through their social networks directly from the app.

Blekko, Inc. Launches Izik, a Tablet-Optimized Search App

Blekko, Inc. launched a new app called Izik (pronounced Isaac), which according to it, has been designed specifically for the search experience on tablets. According to the company, Izik is an attempt to recapture that same tingly feeling that people had when they first used Google more than a decade ago and realized that this was a new, improved search experience. That doesn’t happen on tablets, because search on tablets doesn’t look native. According to the company, the search on a desktop or laptop is more likely to be task-oriented, while search on a tablet is more exploratory or fun. If one is using tablet, ’re likely to be sitting on couch and just looking something up because ’re curious, rather than trying to find a specific result. Plus, typing on a tablet is just harder-they’ve found that search queries on a tablet are usually only one or two words long, rather than the previously standard two-to-four. Izik, then, takes Blekko’s search technology and redesigns the interface to make it fit that experience, making it more touch-friendly and image-driven. When one first opens the app, can choose from a few search queries that are popular currently, or can type own search into the box. Once one has made search, the app offers a dynamically generated list of different categories that fits with specific search. Under the hood, the company says these sections are generated by its categorization technology, which it refers to as its Dynamic Inference Graph. can zoom in on each category, allowing to bring up a longer list of results or to quickly swipe through them. This interface really blows up the idea that users are only going to look at few search results, because Izik makes it so easy to see many scroll down or swipe through many more results. The team originally started developing Izik as the tablet/mobile version of Blekko, but ultimately it turned into a separate use case, which is why it’s launching under a different name. Izik is usable on the desktop and web, so that people can check it out from any device, but it’s really meant to be used on tablets.

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