July 31, 2014 11:25 PM ET

Media

Company Overview of GoldSpot Media Inc.

Company Overview

GoldSpot Media Inc. operates a digital advertisement management platform for online and mobile advertising. The company offers miSpot, a cloud-based rich media advertisement creation platform that delivers a self-serve environment to create, distribute, and measure rich media campaigns across three digital screens. It allows users to launch cross media campaigns across banner videos, 3D rotators, online, scrollers, and in-banner videos. The company serves advertisers and publishers. GoldSpot Media Inc. was founded in 2006 and is based in Sunnyvale, California with sales offices in New York, New York; San Francisco, Northern California; Los Angeles, California; Seattle, Washington; Chicago, I...

1230 Midas Way

Suite 120

Sunnyvale, CA 94085

United States

Founded in 2006

Phone:

408-720-0010

Fax:

408-720-1062

Key Executives for GoldSpot Media Inc.

Senior Vice President of Global Operations
Senior Vice President and General Manager of Japan & East Asia
Senior Vice President of Engineering
Compensation as of Fiscal Year 2014.

GoldSpot Media Inc. Key Developments

GoldSpot Media Launches SmartVue(TM)

GoldSpot Media launched the industry's first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue(TM) is a responsive, viewability-assured ad unit that delivers consistent engagement and measurements across all digital screens. CPE rich media advertising is challenging to implement consistently across digital screens due to the difference between touch ad experiences on mobile and tablet, and hover-based desktop ad experiences. Goldspot Media's SmartVue(TM) overcomes device specific features such as hover, touch, swipe, etc. to present a consistent way for the brand marketer to engage and measure rich media on a CPE model across all digital screens. SmartVue(TM) takes into account ad viewability, device resolutions, and ad rotation before engaging the digital consumer. Starting in the banner space as a 3D multi-panel rotating ad unit, SmartVue(TM) enables the brand to tell their story before a tap or click. On the last face of ad rotation, and only if the entire ad is viewable by the user, the ad auto-expands to a rich media or video expandable. If the ad is not fully viewable by the user, ad rotation stops and engagement expansion is not triggered. With SmartVue(TM), brand marketers now have a new option to create an emotional brand connection with the digital consumer, assurance that the user has seen their entire creative, and ultimately, produced high-impact user engagement. Goldspot Media will be demoing SmartVue on display on June 11-12(th) at the MultiScreen Summit in New York City.

GoldSpot Media Inc. Launches Digital One-Voice Rich Media

GoldSpot Media Inc. launched their Digital One-Voice solution for advertisers to simplify cross platform rich media advertising. Through a single rich media buy for online, tablet and mobile, advertisers now have the ability to deliver a consistent brand experience on every screen, while optimizing media and creative in real time for maximum ROI. Targeting the right audience on the right screen at the right time is imperative for advertisers to conquer digital advertising. Content consumption patterns have changed significantly with the explosion of digital devices used throughout the day - smartphones on the go, laptops during the day and tablets at home with TV co-viewing. Providing a consistent brand experience on all devices is challenging when media is bought in silos across online, mobile and tablets. A unified digital media buy with the option to dynamically optimize budgets and creative on every screen is the holy grail of digital advertising.

GoldSpot Media Inc. Launches Multi-Screen Ad Creation Platform

GoldSpot Media Inc. announced the launch first Multi-Screen Ad Creation Platform to create, traffic, measure and optimize IAB and MMA standard rich media ads across all digital screens - online, tablets and smartphones. GoldSpot's digital ad creation platform, miSpot, reduces ad production costs significantly by creating rich media ad once and delivering it to all screens. miSpot enables advertisers to create rich media ads without worrying about underlying web technologies like HTML5 or Flash, different browsers or mobile apps, or different ad sizes. miSpot delivers a consistent rich media experience within the banner space across every screen through motion, video and animation, with customized post-click ad experience for every screen, operating system and form factor. Advertisers can measure ad performance across every digital screen in a single dashboard and maximize their ROI by diverting campaign budgets to better performing screens in real time. GoldSpot Media's multi-screen ad units and platform have been fully integrated with FreeWheel's Monetization Rights Management(R) infrastructure across online and mobile. FreeWheel's ad management technology drives revenue decisions for enterprise-class entertainment companies, including ABC, AOL, FOX, Sky, Turner, and VEVO. With miSpot, FreeWheel offers its publisher customers with additional rich media advertising solutions to deliver a consistent, immersive experience to users across all digital screens.

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