August 20, 2014 11:53 AM ET

Internet Software and Services

Company Overview of Lotame Solutions, Inc.

Company Overview

Lotame Solutions, Inc. provides a data management platform (DMP) for publishers and marketers. The company offers Crowd Control, a DMP solution that enables publishers and advertisers to directly monetize data and find the right audience for online marketing campaigns; Smart Data, an intelligent audience data solution; and Lotame Mobile DMP suite, a set of solutions to help businesses manage audience data from mobile devices. It provides its solutions for audience development, audience extension, advanced analytics, and insights. The company was founded in 2006 and is based in Columbia, Maryland. It has additional offices in Chicago, Illinois; Boston, Massachusetts; and New York, New York.

8850 Stanford Boulevard

Suite 2000

Columbia, MD 21045

United States

Founded in 2006

Phone:

410-379-2195

Fax:

410-379-2198

Key Executives for Lotame Solutions, Inc.

President and Chief Operating Officer
Chief Financial Officer
Chief Revenue Officer
Age: 48
Managing Director of APAC
Compensation as of Fiscal Year 2014.

Lotame Solutions, Inc. Key Developments

Lotame Solutions, Inc. Partners with Yieldex, Inc. to Deliver Audience Forecasting and Yield Management for AudienceFX

Lotame Solutions, Inc. has partnered with Yieldex, Inc. to deliver audience forecasting and yield management for AudienceFX, The Weather Company's audience targeting solution for brands on its digital and mobile platforms. As one of the first to integrate the solution from Lotame and Yieldex, The Weather Company is able to better analyze key audience segments and increase yield across its digital properties.

DataXpand Selects Lotame to Power Audience Data Marketplace

DataXpand announced that it has selected Lotame, to power its data marketplace. DataXpand has exclusive relationships with leading publishers throughout the rapidly growing regions of Latin America, Europe and among US Hispanics. These partnerships enable DataXpand to be the best and most reliable data provider in the market. DataXpand's audience clusters are based on demographic and language, as well as online behavior, including how consumers browse, search and demonstrate interest and intent in products and services. Through this relationship, Lotame DMP clients can access DataXpand`s audience segments for their branding and performance campaigns. DataXpand's powerful audience data in these global markets will help brands innovate and improve brand recognition, response rates and conversion.

Lotame and Optimizely Partner for Website Content Optimization and Personalization

Lotame announced that it has partnered with Optimizely to provide Lotame's marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame's unifying data management platform (DMP). Through the partnership, Lotame will integrate its rich audience data segments with Optimizely's A/B and multivariate testing platform that delivers actionable insights into visitor behavior. Lotame's clients will have a unique combination of innovative DMP and website optimization tools that they can use to easily satisfy consumer demand for rich, relevant and personalized content. Lotame recently implemented the combined offering with Targeted Victory, the leader in online advertising, mobile communications and social networking for political candidates and causes. Targeted Victory uses Lotame's DMP as a central portal to monitor everything that is happening across all of their websites, email campaigns, online advertising, and social media applications. The partnership with Optimizely is the latest example of Lotame's growing independent pure-play DMP. Lotame will continue to innovate and expand on its core DMP offering, delivering a seamless way for marketers and publishers to consistently reach and engage individuals online.

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