July 29, 2014 12:55 PM ET


Company Overview of Outcast Media International, Inc.

Company Overview

Outcast Media International, Inc., a digital media company, operates digital television networks in the United States. It operates digital screens that broadcast fuel and fitness club networks in gas stations, gyms, sports and fitness clubs, and health clubs featuring audio-video content, including weather, news, sports and traffic reports, entertainment, and advertisements targeted to on-the-go and captive consumers. The company also offers advertising services for advertisers. Outcast Media International, Inc. was formerly known as Fuelcast Media International, LLC and changed its name to Outcast Media International, Inc. in October 2008. The company was founded in 2003 and is based in San...

3015 Main Street

Suite 333

Santa Monica, CA 90405

United States

Founded in 2003





Key Executives for Outcast Media International, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Chief Revenue Officer
Chief Financial Officer
Senior Vice President of Operations
Senior Vice President of People
Compensation as of Fiscal Year 2014.

Outcast Media International, Inc. Key Developments

Outcast Media International, Inc. Announces Management Appointments

Outcast Media International, Inc. announced three new hires as part of the company's continued expansion. The new hires include Eric Davies, Senior Director of Sales, Detroit (formerly of CBS Interactive); Wes Waterston, Director of Sales, Central Region (formerly of Bluefin Labs); and Kim Lane, Director of Sales, West Region (formerly of Rocket Fuel and Edmunds.com). These talented senior executives bring to Outcast deep sales experience, having worked with many of the top brands in automotive, consumer packaged goods (CPG), financial services and quick-serve restaurant categories. Eric Davies was the former Regional Digital Sales Manager for CBS Interactive Music Group, where he developed sales plans and incentives, including the company's first "Sales Event" platform for automotive category. Wes Waterston was the Director of Sales for Bluefin Labs, where he was responsible for client-direct sales for the company's social media and technology platform. In his time with the company, Waterston focused on helping to tie advertising campaigns to their social impact online, and developed many of Bluefin Labs' first brand client relationships across a number of verticals. Kim Lane was a former Senior Account Director for Edmunds.com and Director of Sales at Rocket Fuel, where she drove digital ad sales and managed top automotive accounts. As an independent consultant, Lane worked with a variety of agencies, corporations and dealers to utilize data and content to improve processes and develop cohesive marketing plans.

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