July 25, 2014 7:52 PM ET


Company Overview of Innovid, Inc.

Company Overview

Innovid, Inc. operates as an interactive video advertisement development company. It provides interactive video advertisement solutions that enable online video advertisers and publishers to add interactive elements, such as Facebook, YouTube, and Twitter to share campaigns. The company offers Innovid Ad Server, which enables agencies and marketers to deliver and optimize video advertisement on devices in various formats; iRoll Engage that creates a customized and interactive video experience from existing video assets; and iRoll Apps, which turns pre-roll campaign into an interactive experience. It serves brands, agencies, and publishers. The company was founded in 2007 and is headquartered...

520 Broadway

Suite 1206

New York, NY 10012

United States

Founded in 2007





Key Executives for Innovid, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Chief Technology Officer
Co-Founder and Managing Director of International
Vice President of Finance & Operations
Director of Client Services
Compensation as of Fiscal Year 2014.

Innovid, Inc. Key Developments

Innovid Unveils Innovid Atom, the Next Evolution of the Most Advanced TV and Video Advertising Platform

Innovid unveiled the next phase of its end-to-end video platform, Atom, as a truly open video ad serving platform that allows brands and agencies to combine Innovid's market-leading video capabilities with other preferred third-party technologies to create, deliver, optimize and measure advanced video on any screen. The foundation of this release is the open architecture on which new devices and third-party technologies will be integrated and reporting and data modules will be built. Consumption of video across devices is growing dramatically, as is the level of complexity in running cross-device video ad campaigns. There are countless technological aspects, vendors and offerings that must be considered and implemented -- audience measurement and targeting data sources, privacy regulations, verification and viewability solutions, ad measurement and brand surveys, internal agency systems and more. This results in a complex, error prone process with inefficiencies in cost and implementation that is exacerbated across screens, devices, and varying publisher capabilities. To solve these industry problems, Innovid Atom was built with an open platform that allows clients to integrate third-party technologies and solutions to compliment the proprietary Innovid video offerings. It is also designed with a fully agnostic, neutral approach to media, working with all DSPs and trading desks so agencies and holding companies can have the best cross-screen capabilities regardless of how or where the inventory was purchased, programmatically or otherwise. Innovid Atom's capabilities include: advanced Creative: Innovid's iRoll interactive and dynamic ad formats are seamlessly integrated into Atom for fast, turnkey creation and launch. The iRoll Studio doubles as a self-service tool for agencies and publishers to build their own responsive, interactive formats for online, mobile, and connected devices; Cross-Screen Delivery: With the larger certified publisher footprint and pub-pay program, and ongoing development for the converging world of online and TV, Innovid Atom supports and helps standardize the various specs and requirements for all screens and devices, including proprietary and unique solutions for linear TV, VOD and connected devices; Addressable Ad Serving: Atom is a central hub to leverage large data sets that enable dynamic ad serving in real time, taking the promise of the right ad to the right person at the right time to a whole new level of personalization, addressability, and optimization; and Enhanced Verification and Analytics: Atom provides a complete set of data points beyond the industry standard, including verification, viewability, engagement, time earned and other brand lift metrics to determine the success and ROI of video campaigns. Data is represented in a real-time dashboard with one click to Excel downloads and a custom report builder.

Atlas Solutions Selects Innovid as Preferred Global Video Ad Platform Partner

Innovid has been selected by Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas' current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while gathering meaningful engagement metrics across all screens. As the line between TV and digital video become increasingly blurred, advertisers are searching for a complete solution to deliver engaging experiences across connected TVs, game consoles, tablets, smartphones, and other connected devices. The integration of Innovid's end-to-end video advertising platform will transform static video advertisements to engaging and exciting content experiences for viewers. Due to the seamless product integration, Atlas clients will be able to easily deliver and measure interactive, dynamic, and standard pre-roll experiences into all screens for their marketing campaigns. With Innovid's insights, Atlas will also be able to provide clients with unique video metrics such as awareness, engagement, and time spent, streamlining the agency's operations and making the platforms act as one. Advertisers can apply this information to their messaging globally and across devices. Billing has also been integrated so that customers don't have to work with multiple platforms, further simplifying the process.

Vivaki Selects Innovid to Deliver Immersive Brand Experiences Through its Video Advertising Platform

VivaKi announced that it has selected Innovid, Inc. as a global preferred video advertising partner. The selection was based upon a rigorous review of business requirements compiled by key Publicis agency leaders. Through the partnership, Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements. The partnership brings more solutions to brands as the video advertising marketplace continues to accelerate to an estimated $6 billion in the US in 2014 (eMarketer). It also helps address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Innovid currently delivers into smartphones, tablets, connected TVs, and gaming consoles. Through its recent partnership with Cisco, Innovid will also provide a solution for Broadcast TV and 2(nd) Screen, which VivaKi clients will be able to integrate.

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