Crackle announced that, together with Innovid, they are launching cRoll. cRoll is the first interactive video ad unit that provides a consistent creative experience across all screens and devices: online, iOS mobile/tablets, Android mobile/tablets, connected TV's and game consoles.

Innovid, Inc. Presents at Montgomery Technology Conference 2013, Mar-06-2013 12:30 PM. Venue: Fairmont Miramar Hotel & Bungalows, 101 Wilshire Boulevard, Santa Monica, CA 90401, United States.

Free Stream Media Corp. announced a partnership with Innovid, Inc. to offer advertisers interactive pre-roll video ads on Smart TVs. Innovid's iRoll(R) is the standard for transforming video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, Flingo's interactive TV platform, marketers now have the ability to turn the traditional TV advertising experience into a two-dimensional communication that rewards consumer attention. Innovid's iRoll formats allow marketers to insert interactive elements in video, facilitating immersive exploration of brands and products, and authentic assessment of consumer interest. Interactive functions include games, contest entries, social apps, coupons, and any other creative ideas that capture viewers' curiosity and create powerful, immersive experiences for consumers. In addition, iRoll has the ability to shorten the sales cycle for marketers, by enabling direct response capabilities in a traditional branding medium, such as video. This innovative technology bridges TV and digital by bringing together the powerful visual experience of video and the full interactive capabilities of the Internet.