Internet Software and Services
Company Overview of babytree.com
babytree.com operates a Chinese online community that focuses on mothers and children. Its communication platform enables parents to connect and swap ideas. The company also provides information and functions that relate to children. In addition, it offers at-home early education products, including early ed kit that comprises DVDs, interactive books, picture books, toy and/or arts, and crafts kits tailored for the developmental needs based on each child's age. The company was founded in 2006 and is based in Beijing, China.
17-2305 Jianwai Soho
39 Dongsanhuai Road
Founded in 2006
Key Executives for babytree.com
Co-Founder and Chief Executive Officer
Compensation as of Fiscal Year 2013.
babytree.com Key Developments
Babytree.Com Appoints Lulu Zhao as New Product Vice President
Aug 6 13
Babytree.com announced the appointment of Lulu Zhao, former senior product manager at Tencent with ten-year professional experience, as its vice president, representing a landmark in Babytree's website and mobile phone products development.
babytree.com Appoints Larry Chang An Meng as Chief Finance Officer
Jul 9 13
babytree.com has announced the appointment of Larry Chang An Meng, former director of finance at Alibaba Group, as its first-ever Chief Finance Officer in Babytree's six-year history. A Finance major and a postgraduate from Central Academy of Finance and Economics in China, Mr. Meng was employed by KPMG in their Beijing Office from 2002 to 2008. After leaving KPMG, he headed south to Hangzhou to join the Alibaba Group, where, during 5 years, he served in its International Department of B2B, as well as later at HiChina Web Solutions in Beijing.
babytree.com Introduces Mika World Series of Products
Jan 10 12
babytree.com announced the arrival of Mika World, a series of products for at-home early education. With the introduction of this product line, Babytree hereby enters the at-home early-education market on the strengths of its five-year leadership position among parenting sites. Furthering its long-held dream of helping to raise a new generation of healthy, kind, bright, and courageous Chinese, Babytree now not only provides an online platform for parents to connect and swap ideas, it also extends itself into their homes, accomplishing a perfect union between the internet and the education domain. While most traditional preschool education begins at age 3, modern-age child-development experts believe that, prior to kindergarten, at-home early education can play a key role in the capability exploration and character formation of a young child. Hence, CEO of Babytree and the man behind Mika, in launching "Mika World", introduces this new concept of "at-home early education" to parents through the Babytree website and other channels. Every month, an 'early ed kit' will arrive at each subscriber's home, consisting of a variety of scientifically verified and meticulously produced products specifically tailored for the developmental needs based on each child's age. From a DVD to an interactive book, from a picture book to a toy and/or arts & crafts kit, the company's early-ed package is a set of products that work in concert to provide everything a family needs to foster the learning and development of their child. Developed by a leader in the online parenting space, that crosses over into the realm of education, "Mika World" was painstakingly put together over a two-year time span that involves a team of several hundreds, an investment of close to RMB 100 million, and countless sleepless nights. The 'Mika' in Mika World refers to the title character which is a little dinosaur.
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