July 28, 2014 7:04 PM ET

Specialty Retail

Company Overview of Hyundai Motor America

Company Overview

Hyundai Motor America distributes Hyundai vehicles through dealers in the United States. The company was founded in 1985 and is based in Fountain Valley, California. Hyundai Motor America operates as a subsidiary of Hyundai Motor Co.

10550 Talbert Avenue

Fountain Valley, CA 92708

United States

Founded in 1985





Key Executives for Hyundai Motor America

Chief Executive Officer and President
Executive Director of Finance Operations
Chief Executive Officer of Hyundai Motor Finance Company and President of Hyundai Motor Finance Company
Executive Vice President and General Counsel
Warranty Chief and Vice President of Service
Age: 55
Compensation as of Fiscal Year 2014.

Hyundai Motor America Key Developments

Hyundai Motor America Launches Seventh-Generation Sonata in US

Hyundai Motor America has launched the seventh-generation Sonata, offering smartly packaged technology, improved ride and handling, and a more elegant, grown-up design. While the design change is less dramatic than the previous generation, the car has developed areas that needed improving without sacrificing style. Hyundai has launched the Sonata with a value-oriented pricing structure, offering high levels of content at a reasonable cost. MSRP, depending on model and package selected, ranges from USD 21,150 to USD 33,525. Having broken through the clutter of anonymous mid-sized sedans with the dramatically styled previous-generation YF Sonata, the company focused on version 2.0 of its fluidic sculpture design language for the new LF Sonata. The target was to introduce a modern and sophisticated design projecting inner strength and confidence. To that end, the new Sonata successfully takes exterior cues displayed on the latest Genesis, as well as a similar interior design form. While not identical, both interiors have adopted a Germanic horizontal layout of centre stack and overall dashboard forms. The direction delivers a premium visual feel, and has the benefit of helping to keep the instrument cluster and audio screen in the same plane, which minimises the level of eye movement required as the driver shifts from the road to the HVAC or audio systems. The centre stack retains a subtle pitch towards the driver and carries a high level of design detail, particularly seen in the forms around the HVAC and radio controls which meet Hyundai's objective of delivering well-thought-out technology and a modern interior. Hyundai has paid significant attention to the materials choices; however, the result is competitive rather than standout. The design is more effective than the materials choices at communicating a modern premium feel. The driver's instrument cluster, with a 4.2" colour multi-info display for the uplevel trims and monochrome for base cars, delivers information clearly and crisply. Both displays deliver thoughtful touches that can provide some level of surprise and delight, such as a display indicating what setting you've put the windshield wipers on to prevent the driver from having to look around the steering wheel at the stalk or learn by feel. The exterior continues to develop a family identity. The standard LED running lights provide an attractive, modern accent, but given the plethora of them on the road today, it isn't as distinctive as the company might like. The C-pillar communicates a sporty 'coupe-like' image without destroying rear-seat egress and ingress or headroom - a significant point for a family sedan. Body surfacing offers precise, taut details, nicely accented with chrome finish accents along the window and below the rocker panels for some models. Communicating a bit of an aggressive nature - one that the powertrain family might not live up to - is a standard rear lip spoiler and rear diffuser. Only the 2.0-litre 4-cylinder turbo gets a quad exhaust; the standard 2.4-litre 4-cylinder and optional, fuel-economy optimised 1.6-litre turbo 4-cylinder get single exhausts. The grille and front bumpers have a taller, more substantial appearance and more aggressive overall look, successfully looking more expensive and playing off the Genesis.

Hyundai Motor America Announces Sales Results for the Month and Six Months Ended June 2014

Hyundai Motor America announced sales results for the month and six months ended June 2014. For the month, the company's total sales were 67,407 vehicle compared with 65,007 vehicle a year ago. For the six months, the company's total sales were 364,434 vehicle compared with 361,010 vehicle a year ago.

Hyundai Announces Availability of the Third Powertrain

Hyundai announced that the third powertrain available in the 2015 Sonata. The 2015 Sonata Eco is expected to deliver a 32 mpg combined fuel economy rating, will start at $23,275, excluding $810 freight charge, and go into production at the Hyundai Motor Manufacturing Alabama plant later this summer. The 2015 Sonata Eco is powered by a 1.6-liter turbocharged Gamma four-cylinder engine producing an estimated 177 horsepower and 195 lb. ft. of torque. Sonata Eco is the first Hyundai product to utilize a new seven-speed dual-clutch transmission, which no other mid-size sedan offers. This innovative powertrain helps Sonata Eco deliver an estimated 28 mpg city and 38 mpg highway. 2015 Sonata Eco comes standard with all the features of Sonata SE plus a chrome grille, side mirror-mounted turn signal indicators, automatic headlights, a 10-way power driver seat with lumbar support, stitching on the instrument cluster hood, chrome interior door handles, 5-inch color touchscreen audio, a rearview backup camera and Blue Link(R) telematics system. The only available option is the $4,100 Technology Package that includes: Blind Spot Detection System (BSD) with Rear-cross Traffic Alert and Lane Change Assist; chrome exterior door handles with welcome light; hands-free Smart Trunk Auto Open; proximity key entry with push-button start; leather seating surfaces; Leather-wrapped steering wheel and shift knob; heated front seats; Dual automatic temperature control; 4.2-inch color LCD Multi-Info Display; 8-inch navigation system featuring voice command technology, HD Radio Technology, improved touch sensitivity, navigation and map split display, navigation with junction view lane guidance, Apple Eyes Free Siri integration, Wi-Fi client for downloading apps; Dimension premium audio; SiriusXM Travel Link(R), which provides access to traffic information, sports scores, weather, stock prices, fuel prices and local movie times, with 3-month complimentary subscription; Auto-dimming mirror with HomeLink and compass; Auto up/down front passenger window.

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