August 29, 2014 8:31 PM ET


Company Overview of Specific Media LLC

Company Overview

Specific Media LLC, a digital media company, provides original programming, cross channel distribution, and advertising services. It produces and syndicates informative and entertaining digital content to engage customers; distributes content across various channels, including online, mobile, and IPTV to connect clients; and provides analytics reports and research services. The company also provides Retail Connect, a media platform to leverage Nielsen Buyer Insights' aggregate data and provide illuminating figures around in-store consumption habits and online behaviors to inform an approach to online advertising; and Householding, a media-planning solution that allows advertisers to reach al...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999





Key Executives for Specific Media LLC

Co-Founder and Senior Vice President
Chief Financial Officer
Age: 49
Senior Vice President and General Counsel
Compensation as of Fiscal Year 2014.

Specific Media LLC Key Developments

Specific Media Introduces New "Custom Audiences" Offering to Advance Brand and Consumer Connections

Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage their existing offline customer data to reach their actual customers across the open web. This advanced CRM offering securely matches data points from a brand's customer sales and loyalty data against a proprietary database of one billion registered users to identify and deliver personalized messages to their actual customers online. Custom Audiences allows advertisers to onboard their CRM data to create unique campaigns targeted to those exact individuals across all devices and formats. Custom Audiences also provides advanced demographic information about a brand's existing customer list, allowing them to create actionable targeting segments that can then be used for current or future campaigns. This in-depth analysis provides advertisers with new insights into their existing customer base, allowing them to leverage these new insights to create additional custom targeting segments to reach new prospective customers online. Key features of Custom Audiences include: Real-time matching of a brand's offline customer data to addressable online audiences; Deep audience insights into additional self-declared data points available through Specific Media's exclusive access to proprietary first-party data; Ability to onboard offline customer data, append additional audience insights, create personalized messages and target campaigns all through one programmatic buying interface.

Specific Media Appoints Larry Goodman to its Board of Directors

Specific Media announced the addition of Larry Goodman, Founder and President of White Mountain Media and former Turner Broadcasting executive, to its Board of Directors. Goodman's expertise extends to both traditional and digital media. During his accomplished career in media planning, buying and selling, Goodman built and led media properties as both the President of CNN Sales and Marketing, as well as the President of Operations at Turner Broadcasting Sales Inc. With two distinct sets of responsibilities, Goodman was directly responsible for sales across CNN's television, internet and barter syndication units. He also oversaw research, planning, pricing, commercial operations, budgeting and software development for all Turner networks and websites. Upon retiring from Turner in 2003, Goodman started White Mountain Media, which encompasses his work on a number of public, private and non-profit Boards, as well as various digital media consultancies and Advisory Boards.

Specific Media Launches Multi-Screen, Multi-Format Programmatic Solution

Specific Media has launched a multi-screen, multi-format programmatic solution that enables advertisers to balance quality with efficiency while providing deeper insight into viewability and audiences. Specific Medias platform builds upon its renowned data heritage and targeting capabilities and adds in new efficiency and safety measures to provide a full spectrum solution across all devices and formats, not matter what the advertiser KPI. With exclusive data from over 2.4 million sites within the Specific Media owned Sitemeter, plus additional exclusive Myspace proprietary user profile data, they provide actionable insights and targeting capabilities beyond standard offerings in the market. Powered by Vindicos Adtricity technology, Specific Medias programmatic offering directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ratings. The solution provides advertisers and agencies with greater quality control and enhanced transparency than existing programmatic offerings, reducing fraud and improving the value that brands receive by reducing media waste. These ratings are calculating on four key pillars: viewability of the ad impression; traffic and domain of the inventory; the content found on the website and the execution of the advert.

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