July 23, 2014 2:41 AM ET

Internet Software and Services

Company Overview of Aprimo, Incorporated

Company Overview

Aprimo, Incorporated develops cloud-based integrated marketing management software solutions. It offers Aprimo Enterprise, a role-based application that improves alignment across the marketing value chain; and Aprimo Professional, a marketing resource management solution to manage planning and financials, production management and workflow, brand assets, project management, and calendars. The company also provides Aprimo Agency that manages activities for customers to define and implement workflows, and track the financial aspects; campaign management and marketing management solutions; Aprimo Service to Sales, an inbound marketing solution that helps companies better engage with their custo...

900 East 96th Street

Suite 400

Indianapolis, IN 46240

United States

Founded in 1998

355 Employees





Key Executives for Aprimo, Incorporated

Age: 46
Age: 52
Age: 45
Executive Vice President of Worldwide Sales & Alliances
Age: 54
Director of Global Communications
Compensation as of Fiscal Year 2014.

Aprimo, Incorporated Key Developments

Aprimo, Incorporated Releases New High-Productivity Version of its Integrated Marketing Management Solution

Aprimo, Incorporated introduced Aprimo Marketing Studio (AMS) 8.8, a new "high-productivity" version of its Integrated Marketing Management (IMM) offering. As part of Aprimo's IMM suite, AMS 8.8 features dozens of enhancements that make marketing processes and campaigns dramatically more efficient and effective, enabling marketers to better engage with customers and increase the value they provide to their organizations. AMS 8.8 is designed to improve productivity through fewer clicks and streamlined data entry. It includes a wide variety of enhancements to improve operational efficiencies and increase the success rates of both digital and traditional marketing campaigns. Significant updates have been incorporated into nearly every Marketing Operations and Multi-channel Campaign Management module, as well as the underlying platform that is the foundation for the integrated suite. AMS 8.8 features new installation and deployment tools designed to make implementation, migration and upgrades faster and easier, plus support for new languages including Simplified Chinese and Brazilian Portuguese, adding to its global appeal. It also now incorporates social media input via Aprimo's recently announced Social Adapter, which enables marketers to capture customer preferences based on data from social networks like Facebook, thereby increasing opportunities for personalized customer engagement. Key improvements in Aprimo Marketing Studio 8.8 include: More tailored, flexible and streamlined user experience; Simplified data entry for common financial tasks; Easier report creation and administration; Enhanced visual navigation for large review documents; Simpler configuration and management of Extended Attributes; and more flexible e-mail content creation capabilities.

Aprimo, Incorporated Announces Global Cloud Expansion

Aprimo, Incorporated announced it has recently expanded the capacity of the Aprimo Global Cloud, which now comprises multiple data centers in the U.S. and Europe, to ensure rapidly scalable, global coverage for the more than 1,500 customers currently running various Aprimo solutions in the cloud. The expanded capacity, which is expected to become available to customers around year-end, will accommodate the growing number of Aprimo customers using Aprimo Digital Messaging Center, which is now available worldwide and can be purchased separately or as part of Aprimo's market-leading Integrated Marketing Management (IMM) suite. Aprimo is making significant investments in world-class technology across all of its data centers to support growing customer demand for speed, stability and availability in their cloud computing. Some of these improvements include: high-performance network virtualization fabric, switch technology, high availability application delivery controllers, and back-up/de-duplication accelerators -- all of which optimize data center performance.

Aprimo, Incorporated Announces Aprimo Relationship Manager 6.6 Enhances User Interface and Digital Messaging Solution

Aprimo, Incorporated announced that its Aprimo Relationship Manager (ARM) 6.6 now offers an enhanced user interface and a digital messaging solution, as well as new social network segmentation and tighter inbound and outbound marketing integration. The powerful capabilities of Aprimo Real-Time Interaction Manager and the recently announced Aprimo Digital Messaging Center are now seamlessly integrated into ARM. The ARM advantage starts with its enhanced UI, which turns a screen into a powerful, but easy- to-use dashboard for execution, management and insights. It includes new common whiteboards and streamlined navigation to improve cross-team efficiency. Behind this intuitive interface is a powerful engine that enables marketers to finely tune campaigns. From a single platform they can manage inbound and outbound communications, including precise customization that leverages multiple channels to create a complete personality profile for prospects, and tailors offers accordingly. Another capability is ARM's integration with Aprimo's recently announced Digital Messaging Center, a next-generation digital marketing solution that serves as a centralized, expansive hub where marketers can combine insights gleaned from analytics with advanced segmentation strategies to deliver a consistent customer experience and relevant, timely offers across both online and offline channels. Additionally, as part of the integration users now have an innovative new Social Adapter that enables marketers to target communications based on data from social networks.

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