September 19, 2014 10:11 PM ET

Hotels, Restaurants and Leisure

Company Overview of Taco Bell Corp.

Company Overview

Taco Bell Corp. owns, operates, and franchises a chain of Mexican-inspired quick service restaurants in the United States. Its restaurants offer made to order and customizable tacos, burritos, quesadillas, gorditas, nachos, chalupas, beverages, desserts and sides, and other specialty items. The company was founded in 1954 and is headquartered in Irvine, California. Taco Bell Corp. operates as a subsidiary of Yum! Brands, Inc.

1 Glen Bell Way

Irvine, CA 92618

United States

Founded in 1954

Phone:

949-863-4500

Fax:

949-863-2252

Key Executives for Taco Bell Corp.

Chief Executive Officer
Age: 56
President of Taco Bell U.S.
Age: 40
Acclaimed Director
Compensation as of Fiscal Year 2014.

Taco Bell Corp. Key Developments

Taco Bell Corp. Announces Launch of New Cantina Power Menu

Taco Bell Corp. has announced the launch of new Cantina Power Menu. This new platform was created to reflect the evolving lifestyles and dietary needs of consumers looking for great tasting options that are high in protein. Available at participating locations nationwide, the first iteration within the Power Platform the Cantina Power Menu offers Bowls and Burritos packed with protein and nutrient-rich produce, with more than 20 grams of protein and 500 calories or less. Additionally, the company plans to expand these protein-packed options throughout different day parts and will begin local testing for a new Power Greek Yogurt at Breakfast, as well as Power Breakfast Bowls and Burritos. The Cantina Power Menu includes Burritos and Bowls that feature premium ingredients, including a double portion of marinated and fire-grilled all-white meat chicken or marinated and grilled USDA-select steak. The menu is layered in fresh produce like crisp romaine lettuce and Pico de Gallo, which is prepared fresh daily - plus guacamole made from real Hass avocados and classic Taco Bell flavors like real cheddar cheese and reduced fat sour cream. The Burrito is wrapped and grilled in a flour tortilla and the Bowl sits on a bed of slow-cooked black beans and premium Latin rice. The Cantina Power Menu is the next evolution of Cantina Bell, and was specifically designed as food that fits consumers' lifestyles and gives them what they want when it comes to balance. It offers an excellent source of lean protein with 29 grams in the Burrito and 28 grams in the Bowl, each for 500 calories or less. The Power Platform also brings a test of the Power Breakfast Menu, part of Taco Bell's ongoing innovation across day-parts. Power Breakfast includes a Steak Bowl, Steak Burrito and great tasting Greek yogurt. In partnership with Three Happy Cows, a premium boutique brand, Taco Bell is bringing award-winning Greek yogurt, made only with natural ingredients, to customers, packed with 17 grams protein, for 240 calories, and available with the convenience of a drive-thru.

Taco Bell Packs Protein with Flavor in New Power Platform and Innovates Its Breakfast with Greek Yogurt Test

Big flavor and high protein come together to create a Power Platform at Taco Bell, launching nationally on July 17. This new platform was created to reflect the evolving lifestyles and dietary needs of consumers looking for great tasting options that are high in protein. Available at participating locations nationwide, the first iteration within the Power Platform the Cantina Power Menu offers Bowls and Burritos packed with protein and nutrient-rich produce, with more than 20 grams of protein and 500 calories or less. Additionally, the company plans to expand these protein-packed options throughout different day parts and will begin local testing for a new Power Greek Yogurt at Breakfast, as well as Power Breakfast Bowls and Burritos. The Cantina Power Menu includes Burritos and Bowls that feature premium ingredients, including a double portion of marinated and fire-grilled all-white meat chicken or marinated and grilled USDA-select steak. The menu is layered in fresh produce like crisp romaine lettuce and Pico de Gallo, which is prepared fresh daily plus guacamole made from real Hass avocados and classic Taco Bell flavors like real cheddar cheese and reduced fat sour cream. The Burrito is wrapped and grilled in a flour tortilla and the Bowl sits on a bed of slow-cooked black beans and premium Latin rice. Suggested pricing: the Cantina Power Burrito is $3.79 for chicken and $3.99 for steak; the Cantina Power Bowl is $4.99 for chicken and $5.19 for steak; vegetarian options are also available at $3.79 for the Burrito and $4.99 for the Bowl. The Cantina Power Menu is the next evolution of Cantina Bell, and was specifically designed as food that fits consumers' lifestyles and gives them what they want when it comes to balance. It offers an excellent source of lean protein with 29 grams in the Burrito and 28 grams in the Bowl, each for 500 calories or less.

Taco Bell Corp. Appoints Brian Niccol as Chief Executive Officer, Effective January 1, 2015

Taco Bell Corp. announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, who currently serves as president, Taco Bell U.S., will become the brand's next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands Inc. effective the same date. In this role, Niccol will be responsible for driving overall brand strategy and performance of the business in the U.S. and internationally, including doubling system sales for the 10-year period ending 2022 and opening 2,000 new restaurants.

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