September 23, 2014 5:27 PM ET

Internet Software and Services

Company Overview of Blue Kai, Inc.

Company Overview

Blue Kai, Inc. operates a cloud-based data management platform to personalize marketing programs and customer experience for agencies and data providers. Its platform enables companies to personalize online, offline, and mobile marketing campaigns with actionable information about targeted audiences. The company also provides Audience Data Marketplace, a solution that allows users to tap into multiple data sources and convert data signals into prospects and conversions, as well as allows users to buy data from third party sources; and Audience Analytics Suite for smarter audience profiling across each stage of the purchase funnel. Blue Kai, Inc. was founded in 2007 and is based in Cupertino,...

20883 Stevens Creek Boulevard

Suite 200

Cupertino, CA 95014

United States

Founded in 2007

Phone:

408-200-8300

Fax:

408-200-8300

Key Executives for Blue Kai, Inc.

Co-Founder and Chief Executive Officer
Chief Financial officer
Managing Director of UK
Chief Revenue Officer
Chief Product Officer
Compensation as of Fiscal Year 2014.

Blue Kai, Inc. Key Developments

Vdopia and BlueKai Enter into Global Agreement for Advanced Mobile Video Targeting

Vdopia announced it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis. BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertiser's access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale. Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

BlueKai Announces Partnership to Help Brands Personalize the Online Experience

BlueKai announced a partnership that aims to help brands personalize the online experience for users by creating websites that are content relevant using first and third party data. In an age of massive digital information overflow, this partnership further underscores the growing role data is playing in experience optimization while helping product and marketing teams cut through the clutter by reaching the right consumers with the right content at the right time.

BlueKai to Partner with MoPub to Help iOS and Android App Developers Drive Audience Targeting and Increase Ad Revenue from Mobile Audiences

BlueKai and MoPub announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai's Audience Marketplace, MoPub partners will have access to quality and anonymous data on more than 100 million mobile users, giving them the ability to optimize ad inventory in real time and perform sophisticated retargeting and prospecting capabilities from the RTB exchange for mobile apps. With increasing consumer adoption of mobile apps and growing usage of mobile apps, the need to drive better audience targetability will be greater than ever. By joining BlueKai's quality data and intent signals with MoPub's network of app developers, the partnership will help drive more relevant and effective targeting as well as higher eCPMs for app development clients. As part of the partnership, BlueKai and MoPub will be providing audience-targeting capabilities based on shopping intent by verticals and products, interest, geographic and demographic.

Similar Private Companies By Industry

Company Name Region
Reputation Managers, LLC United States
MBAinteract, Inc. United States
Renaissance Networking, Inc. United States
PartsVoice United States
Yantis Enterprises, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
February 24, 2014
--
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Blue Kai, Inc., please visit www.bluekai.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.