Blue Kai, Inc. announced a partnership with International Business Machines Corporation, in which BlueKai will integrate with IBM Digital Data Exchange part of the company's Digital Analytics suite. Effective immediately, the partnership connects customers using IBM's tag management solution with BlueKai's DMP data intelligence across offline, online and mobile channels. IBM DDX is a tag management solution that simplifies the management of IBM and third-party page tags, enabling clients to deploy and maintain website pages with minimal support from IT. As data-driven marketing transforms the way brands reach and connect with audiences, IBM's partnership with BlueKai marks a watershed moment in the industry as it underscores how traditional marketing-related technology vendors are turning to innovative upstarts to help drive better engagement and ROI in a highly digital and fragmented media landscape. Other key partnership benefits include: Single solution to manage the deployment of BlueKai tags; accelerate BlueKai tag deployment - without IT involvement; decrease likelihood of tagging errors; and improve site performance and data accuracy.

Information Resources, Inc. has joined forces with Blue Kai, Inc. The collaboration has resulted in a new direct-to-consumer digital platform to provide CPG manufacturers, agencies and media planners/buyers with the ability to utilize purchase-based, third-party data for targeting at scale. The ability to identify and target prospects and customers is becoming a cross-channel endeavor for many CPG marketers. Digital marketing is an increasingly important part of the advertising mix, especially with today's savvy shoppers and their extensive product knowledge. Given the increased spending on digital marketing, it is even more critical to understand how these efforts drive results in both online and offline worlds. Marketers are under constant pressure to achieve better results and increase their return on advertising through more precise targeting to focus valuable media dollars on those consumer segments most likely to yield exceptional marketing returns. The partnership will also enable the consolidation of different data sources, such as interest, shopping and ecommerce transactions under one technology umbrella to achieve even greater scale for audience buying within one tracking and activation platform.

Blue Kai, Inc. announced a partnership with MLB Advanced Media. As part of the relationship, BlueKai has been selected as the Data Management Platform (DMP) for MLB.com and the 30 official Club sites, giving MLBAM the ability to centralize and activate first and third party data intelligence to create new and unique audience targeting capabilities for both branding and direct response advertisers. Through BlueKai's DMP, part of the company's Data Activation System, MLBAM now will be gaining access to unprecedented data intelligence to elevate its digital advertising offerings to endemic and non-endemic marketers as it look to create compelling data-driven audiences whose interests and profile goes beyond baseball and sports. BlueKai's Data Activation System will support MLBAM in scaling its audience reach to drive maximum and the most relevant exposure for advertisers across all of its properties and inventory. BlueKai's advanced data management platform will allow to distribute relevant ads to audience while delivering higher engagement and brand recall. MLBAM will implement BlueKai's Data Activation System on the display side to attract non-endemic advertisers that want to reach an affluent, engaged male audience.