July 25, 2014 10:12 PM ET

Media

Company Overview of MARS Advertising, Inc.

Company Overview

MARS Advertising, Inc. offers international shopper marketing agency services. The company focuses on understanding shoppers’ behavior, identifying insights, and creating change in consumer behavior to activate brands and retailers. MARS Advertising, Inc. has a strategic partnership with Nomadic Digital Agency. The company was founded in 1972 and is headquartered in Southfield, Michigan with office locations in North America and the United Kingdom.

25200 Telegraph Road

Southfield, MI 48034-7496

United States

Founded in 1972

Phone:

248-936-2267

Fax:

248-936-2764

Key Executives for MARS Advertising, Inc.

Chief Executive Officer
Founder and Chairman
Age: 82
Chief Financial Officer
Chief Operating Officer
Vice President and Account Director
Compensation as of Fiscal Year 2014.

MARS Advertising, Inc. Key Developments

MARS Advertising, Inc. Announces Executive Appointments

MARS Advertising Inc. announced numerous additions and promotions to its team. Scott Reid is joining the MARS Detroit office from the Toronto office as the new executive creative director and will also be part of the creative leadership team where he will work with clients like Chobani, Campbell Soup Company and Pepperidge Farm. Previously, he led the MARS Toronto Office and oversaw the creative product for clients including Truvia, Shopper's Drug Mart and Canadian Tire. Theresa Lyons is assuming leadership of the MARS retail consultancy as senior vice president. Prior to this role, Theresa served as VP, strategic planning and has 20 years of experience working with companies like Nestlé USA, Abbott Nutrition and The Clorox Company. William Rozek will join the company as chief financial officer and a member of its executive leadership team to continue the company's trend of rapid expansion and financial success. Prior to joining MARS, Rozek held the CFO position at Budco Inc. Craig Tokusato, the former senior vice president of marketing and category business team leader for Diamond Foods, Inc. and strategic business unit leader for The Clorox Company, will be joining the team as a marketing consultant, focusing on development of a comprehensive ecommerce strategy in collaboration with MARS' digital team. Lisa Golloher the previous director of strategic planning at TracyLocke, where she worked with brands and retailers like Dick's Sporting Goods, Pepsi, MillerCoors and Nike, will assume the role of MARS' director of strategic planning in the New York City office. As a key member of the agency team, she will collaborate with the client leadership, retail consultancy and creative teams to develop a framework for strategic solutions and nurture positive relationships with clients. Lisa Bradley-Mitchell's vast experience in individual and group coaching and leadership development at organizations like Xerox and MetLife will be crucial in her role of managing the strategy, design, and implementation of a new training curriculum and development program that will benefit all MARS' employees as the company's new director of people & culture.

MARS Advertising, Inc. Announces Strategic Partnership with Nomadic Digital Agency

MARS Advertising, Inc. and Nomadic Digital Agency announced a strategic partnership to leverage the shift in shoppers' media consumption by merging team members to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase. With 78% of all shoppers using the Internet to research and make purchasing decisions, according to a recent study conducted by Cisco, there's no denying that brands and retailers are looking to increase their presence and ability to connect with online consumers. The main goal of the MARS and Nomadic partnership is to enhance its current digital offerings with strategic ideas that are shopper-focused and digital-by-design. In order to realize this vision, Nomadic will open a division inside MARS' headquarters office in Southfield. The initial Nomadic team will consist of a Digital Practice Lead, a Digital Creative Director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the MARS organization to collaboratively approach assignments and campaigns. The MARS/Nomadic team will be supported by the Nomadic Scottsdale office, which houses over 60 employees.

The Sun Products Corporation Expands Relationship with MARS Advertising, Inc

The Sun Products Corporation has expanded its relationship with MARS Advertising. Previously, MARS handled shopper activation and consumer promotions for retail brands that are manufactured by Sun Products. This new relationship extends MARS' capabilities to Sun Products national bands, such as all(R), Wisk(R), Snuggle(R), Sun(R), Surf(R) and Sunlight(R). The new partnership begins immediately. MARS will continue to manage shopper marketing and promotions for the retail brands as well.

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