The George P. Johnson Company and InXpo Inc. announced partnership that brings together the most advanced thinking in live experience and virtual marketing. The partnership provides brand marketers with a combined offering in one package: the strategic and creative communication capabilities of one of the world's premier global experience marketing agencies integrated with a diverse range of online environments designed to activate brand conversation, community and sales. The integration of InXpo's platform with GPJ is exactly what the marketing industry needs to quickly bring clarity and maturity to a seemingly bewildering array of options and associated risks. The flexibility and customization of this integrated solution is a strong advantage for brand companies, enabling them to extend the value of their marketing expenditures.

The George P. Johnson Company has appointed Kurt Miller to Executive Director, Program Strategy, within the company's global Program Strategy practice. Based in the company's Boston office, Miller will be responsible for collaborating with Fortune 500 clients to better link their business strategy to creative, integrated communications to cut through marketplace clutter and drive marketing results. He will report to the company's global Program Strategy practice lead David Rich, Senior Vice President of Strategic Marketing/Worldwide. Miller comes most recently from Jack Morton Worldwide.

The George P. Johnson Company announced the launch of GPJ MobilePromote(TM), a communications suite designed to complement experience marketing programs ranging from consumer-facing events to large scale corporate conferences. GPJ MobilePromote brings an added dimension to GPJ's existing Technology offering, which is designed to place brands at the center of how their customers live, work and play. GPJ MobilePromote saves time and resources by helping marketers communicate with thousands of consumers and customers instantaneously, delivering updates, collateral materials and promotional opportunities with the click of a button. The service also provides real-time data analysis and reporting capabilities, while integrating seamlessly with existing Web sites or GPJ's proprietary Global LINKS(TM) software platform on the back end. GPJ MobilePromote leverages standards-based solutions such as SMS & mobile web and each deployment is customized for the end users' personal mobile devices, thereby increasing adoption and ease of use.