September 21, 2014 8:59 PM ET

Leisure Products

Company Overview of American Girl Brands, LLC

Company Overview

American Girl Brands, LLC operates as a toy company in the United States. It offers historical and contemporary baby dolls, as well as an assortment of doll outfits, accessories, girl-sized clothing, movies, and furniture; and various American Girl books focusing on themes, such as family, school, holiday, birthday, summer, and winter adventures to girls in the age group of 3 to 12. The company also publishes a magazine that offers advice on growing up, fitting in, and getting along for girls. Its products are marketed and distributed through the company’s catalogue; Website,; and retail stores in the United States, as well as Toronto and Vancouver, Canada. The company was f...

8400 Fairway Place

Middleton, WI 53562-0497

United States

Founded in 1986





Key Executives for American Girl Brands, LLC

Age: 55
Shows Executive Producer and Theater Director
Vice President of Retail
Compensation as of Fiscal Year 2014.

American Girl Brands, LLC Key Developments

American Girl to Open its Southpark Mall Store on October 11

American Girl is scheduled to open its SouthPark mall store on Oct. 11. The 12,000-square-foot store will feature an assortment of the company's historical and contemporary dolls, and will also sell doll outfits, accessories, American Girl books and girl's clothing. It also will offer a doll hair salon and a boutique within the store that will allow girls to create T-shirts for themselves and their dolls. A 25-seat bistro will offer lunch, dinner, desserts as well as tea service. The store will be in the Macy's wing of the mall.

American Girl to Open Scottsdale, Ariz., Store

American Girl announced it plans to open a retail store in Scottsdale, Ariz., in summer of 2015. It also plans to open a store in Charlotte, N.C., this fall. American Girl will lease 12,000 square feet at a 180,000-square-foot expansion of the Scottsdale Quarter retail and entertainment district for one of its experiential retail stores, where girls can find the company's full lines of historical and contemporary dolls, as well as accessories and books. The store also will feature a bistro where girls can enjoy a meal and dessert, as well as give their dolls a new hair style at the on-site doll hair salon.

American Girl, LLC Expands into Canada

American Girl announced its expansion into Canada via the company's award-winning catalogue and two experiential store-in-store boutiques in partnership with Indigo Books & Music Inc. Opening in spring 2014, the new American Girl retail stores will be located in Indigo's Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.

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