July 23, 2014 1:39 PM ET

Electronic Equipment, Instruments and Components

Company Overview of Provo Craft & Novelty, Inc.

Company Overview

Provo Craft & Novelty, Inc., doing business as Cricut, provides personal electronic cutting machines for polished DIY projects. The company offers electronic cutting machines, embosser and die cutters, and design software. It also offers an image library; and project supplies ranging from cardstock to iron-on film, as well as ideas and a creative community. The company offers its products online. Provo Craft & Novelty, Inc. was founded in 1964 and is based in South Jordan, Utah.

10876 South River Front Parkway

Suite 600

South Jordan, UT 84095

United States

Founded in 1964





Key Executives for Provo Craft & Novelty, Inc.

Chief Executive Officer and President
Chief Operating Officer
Director of Communication and Training
Executive Vice President of Sales
Director of Human Resources
Compensation as of Fiscal Year 2014.

Provo Craft & Novelty, Inc. Key Developments

Provo Craft and Novelty, Inc. Announces the Release of the Upgraded Cricut Mini

Provo Craft and Novelty, Inc. announced the release of the upgraded Cricut Mini, which includes updated design software and an improved user interface to enhance the overall crafting experience and empower users of all skill levels. The Cricut Mini is a lightweight and portable electronic cutting machine that is capable of cutting many different materials, including paper, vinyl, craft foil, magnetic materials and fabric. Cricut Mini users design on their computer by connecting to the Cricut Craft Room(R), Provo Craft's free online design software, where they can view the entire Cricut(R) image library, make purchases and begin creating a variety of handmade crafting projects with the Cricut images they own. Cricut Mini also works with the extensive library of art cartridges from Cricut. To ensure a seamless and enjoyable crafting experience, the updated Cricut Mini will include: A new welcome packet with simplified, step-by-step instructions, A newly designed online Cricut Craft Room, Access to free content, including more than 500 images and 40 project ideas, Four sheets of cardstock paper and New and improved mats designed for durability. Also included with the upgraded Cricut Mini is an in-box project to help familiarize users with the abilities of their machine. Each unit contains detailed design instructions and all the necessary materials to create a thank-you card. Provo Craft designed this comprehensive out-of-the-box experience as both a learning tool and a way to showcase the simplicity of the machine to new users. The Cricut Mini retails for $129.99 MSRP.

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