September 03, 2014 2:19 AM ET

Media

Company Overview of Scarborough Research Inc.

Company Overview

Scarborough Research Inc., a consumer research company, measures demographics, lifestyles, media patterns, Internet patterns, outdoor media measurements, and shopping preferences of adult consumers in the United States. It also offers specialized services, including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services; and Custom Analytics, a service that enables marketers to use their customer data and develop customer relationship management programs. The company’s data is used by media and marketers to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand...

770 Broadway

Suite 100

New York, NY 10003

United States

Founded in 1975

Phone:

646-654-8400

Fax:

646-654-8450

Key Executives for Scarborough Research Inc.

Chief Executive Officer
Age: 53
Chief Financial Officer and Vice President
Senior Vice President of Radio
Senior Vice President of Print & Digital Media Services
Senior Vice President of Television
Compensation as of Fiscal Year 2014.

Scarborough Research Inc. Key Developments

Scarborough Research to Close Sarasota Call Center and Lay Off 220 Employees

Scarborough Research announced that it will close its call center operations in Sarasota and lay off 220 employees by the end of September.

Scarborough Research Offers Premier Puerto Rico Research Service to the Local Advertising, Media, and Marketer Communities

Scarborough Research announced its entrance into the Puerto Rico DMA(TM) with a premier new insights service. Currently in the field utilizing a representative sample, the new service named Scarborough Puerto Rico, will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures. The Puerto Rico data will include media consumption patterns, consumer attitudes and information on vital advertising categories such as automotive, retail, technology, shopping, finance, banking, telecommunications, fast food and consumer packaged goods. Scarborough Puerto Rico will provide an invaluable resource to support the Puerto Rico media outlets and the agency community in the planning, buying and selling of advertising. The service can also be used to generate new business, conduct competitive analysis, and create winning marketing plans. Additionally, Scarborough Puerto Rico will incorporate data from The Nielsen Company and Arbitron Inc. in the new service which helps to calibrate the transactional currency data with the qualitative attributes. Insights can be drawn from the service on how many consumers use media or engage in an activity, comprehensive details as to who they are, what they buy and their attitudes on a variety of key characteristics.

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