Company Overview of Merkle, Inc.
Merkle, Inc. operates as a customer relationship marketing (CRM) agency in the United States and China. The company works with Fortune 1000 companies and non-profit organizations to plan, design, execute, and measure integrated CRM solutions; and provides the framework for organizations to apply quantitative database marketing strategies to their CRM programs across mass, direct, and digital media. It offers consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology; database marketing services comprising analytics, data sourcing, and marketing technology solutions...
7001 Columbia Gateway Drive
Columbia, MD 21046
Founded in 1971
Key Executives for Merkle, Inc.
Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Chief Operating Officer and Executive Vice President
President of Vertical Markets
Compensation as of Fiscal Year 2013.
Merkle, Inc. Key Developments
Merkle Appoints Mathew Ward to Vice President, Client Partner
Nov 20 13
Merkle announced the appointment of Mathew Ward to vice president, client partner. In this role, Ward will focus on delivering the Connected CRM framework and Merkle's suite of services to High Technology and B-to-B clients to create more meaningful, targeted customer experiences. Ward joins Merkle from The Wunderman Network, where he spent six years with the leading global digital network. Most recently, Ward was the group director leading the development, execution, tracking and optimization of multiple integrated global marketing programs for clients. Prior to The Wunderman Network, Ward was the senior account manager for Travel at Google, Inc.
Merkle Names Antony Danzy as Vice President, Associate Client Partner, Nonprofit Practice
Nov 11 13
Merkle announced the appointment of Antony Danzy to vice president, associate client partner, nonprofit practice. Danzy is a successful direct marketing and fundraising professional with over 20 years experience in the higher education and nonprofit markets. Danzy will be focused on key nonprofit clients to develop insights driven, multichannel donor-centric programs. His mission is to drive business growth and promote donor engagement across digital and offline media and channels with the end goal of improving clients' fundraising success. Prior to Merkle, Danzy was the Associate Managing Director at Creative Direct Response Fundraising Group. In this role, Danzy delivered integrated direct-response fundraising services including direct-response television to national nonprofits such as the Marine Toys for Tots Foundation and the Wounded Warrior Project. He also served as the Vice President, Client Development at OMP, Inc. In this role, Danzy was responsible for the strategic and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International Rescue Committee.
US Navy Memorial and Global Fund for Women Renew Contracts with Merkle
Oct 22 13
Merkle announced that the United States Navy Memorial and the Global Fund for Women have extended their respective contracts with the firm. The United States Navy Memorial, the pre-eminent Navy memorial in the country, began its engagement with Merkle in 2007. This month, US Navy Memorial signed a new five year contract that renews Merkle as the direct mail fundraising agency of record. The relationship entails managing the company's database as well as providing a full suite of services including strategy, creative design, program management, print production, analytics and caging and fulfillment. Global Fund for Women renewed their contract with Merkle as the digital fundraising agency of record. Merkle's digital engagement with the Global Fund for Women focuses on email marketing and web services along with strategy, creative, program analysis, reporting and program execution services.
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