April 18, 2014 8:18 AM ET

Internet Software and Services

Company Overview of edo interactive, Inc.

Company Overview

edo interactive, Inc. provides digital advertising solutions leveraging payment networks to connect brands with consumers. It offers Prewards, a performance marketing platform that enables advertisers to deliver redeemable deals and incentives to consumers via existing credit, debit, and prepaid cards issued by participating banks; financial institutions to improve the economics of their card portfolios; and publishers to offer an inventory of deals and incentives to audience. The company also provides edo Marketplace, a card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers' shopping...

3841 Green Hills Village Drive

Suite 425

Nashville, TN 37215

United States

Founded in 2007





Key Executives for edo interactive, Inc.

Chief Financial Officer
Age: 55
Chief Operating Officer and Director
Senior Vice President of Product Development
Chief Revenue Officer
Compensation as of Fiscal Year 2013.

edo interactive, Inc. Key Developments

edo Announces the Appointment of Cullen Talley to Vice President, National Sales

edo announced the appointment of Cullen Talley to Vice President, National Sales. Talley joins edo to focus on key national advertisers, bringing more than 17 years of sales and business development with various stage startups and established technology companies. His experience includes mobile commerce and payment platforms with technology leaders including Qualcomm and First Data. Previously, Talley held sales leadership positions at Incomm and First Data, where he led sales teams to onboard top national merchants with new and innovative credit, debit, and prepaid payment solutions.

edo interactive, Inc. Presents at 25th Annual Card Forum and Expo, Apr-10-2013 10:30 AM

edo interactive, Inc. Presents at 25th Annual Card Forum and Expo, Apr-10-2013 10:30 AM. Venue: Boca Raton Resort & Club, Boca Raton, Florida, United States. Speakers: Steve Kietz, Executive Vice President of Strategic Partnerships and General Manager of Financial Services Team.

edo interactive, Inc. Launches edo Marketplace, a First-of-its-Kind Card-Linked Offers Capability

edo interactive, Inc. launched edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers' shopping habits. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers. The launch of edo Marketplace addresses multiple pain points and gives local merchants a targeted, pay-for-performance way to drive traffic and sales that is simple for both the merchant and the consumer. edo helps local merchants achieve three simple things: Easily find new customers, convert new visitors into loyal customers, and measure program effectiveness. With edo, merchants can easily extend targeted offers to current and prospective customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. edo Marketplace is powered by a data analytics engine built on the most predictive data -- consumers' transaction data. This enables edo to deliver the most relevant and personalized offers. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers' account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed.

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Private Placement
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